This episode, find out about Bob Moesta’s newest book – Demand-Side Sales 101 – and how you can apply the Jobs-to-be-Done framework to sell more, in a live conversation with Valentin Radu.

Bob Moesta, lifelong innovator and co-architect of the Jobs-to-be-Done theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives–demand-side sales.

Sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all!

The episode aired on September 24, 2020.