0:03

Welcome to It's Not About The Money

0:05

podcast, helping one million

0:07

women to be financially

0:09

resilient by exploring the emotions

0:11

of money. I'm

0:13

Catherine Morgan and I'll be sharing

0:15

how you can drop the

0:17

shame and shudding with money to

0:20

uncover the true meaning of

0:22

wealth. And it's not

0:24

about the money. Hey,

0:32

guys, and welcome back to It's

0:34

Not About The Money podcast. And

0:38

I wanted to share with

0:40

you today a topic that

0:42

couldn't actually be more timely,

0:45

how to invest

0:47

during uncertain times. Now,

0:51

as I am recording this

0:53

in April 2025, The

0:55

stock markets have

0:58

been experiencing some pretty

1:00

significant volatility following

1:02

President Trump's recent tariff

1:04

announcements in the

1:07

US and many of

1:09

you are potentially feeling

1:11

a little bit

1:13

anxious or maybe seeing this

1:15

as a great opportunity to

1:18

actually tick off that list

1:20

how to learn. When

1:23

is a good time to invest and how

1:25

to get started. Now I

1:27

have done many episodes about investing

1:29

over the show over the last

1:31

five years. And

1:33

so you may wish to dive into

1:35

some of the other episodes around this

1:37

subject. If you head

1:39

over to kathrymorgan .com, go to

1:41

the podcast area and in there there's

1:43

a search bar. You can actually just drop

1:45

in there the word investing and there

1:47

will come up a bunch of previous episodes.

1:50

I will also put a few links in the

1:52

show notes as well for you. And

1:56

it's times like this for

1:58

I get really excited. Now,

2:00

I appreciate that I might be on my

2:02

own with this. And

2:04

I used to be obviously a financial advisor

2:06

for many years. And I remember it was

2:08

times like this where my busy, my diary would

2:10

get so busy because people were like, oh

2:13

my God, the markets are crashing. Like, what

2:15

do I do? Do I pull my money out?

2:17

I want to switch my funds. Like a

2:19

lot of panic. And

2:21

even just last week when

2:23

I'm recording this, we saw

2:25

markets react so strongly after

2:27

Trump announced these new tariffs. And

2:31

these announcements literally have

2:33

sent like ripples through the

2:35

global markets and particularly

2:37

in those sectors like retail

2:39

and technology and manufacturing. And

2:42

I know that during

2:44

these times fear often becomes

2:46

the dominant emotion that

2:48

drives investment decisions. And

2:51

you may feel yourself or

2:53

find yourself like checking your

2:55

portfolio more frequently during these

2:57

times or wondering if you should

2:59

sell to protect worried

3:01

that maybe the markets are going to go down even more,

3:04

or perhaps actually you're just completely like

3:06

in a freeze response and

3:08

panicking or in an indecision

3:10

because you're unsure like

3:12

whether to invest more or

3:14

to set on the

3:16

sidelines. And that

3:18

fear response is completely natural,

3:22

right? Is our brains have

3:24

been wired to protect us from

3:26

these perceived threats? And

3:29

especially when it comes to money, we

3:31

can feel like it's threatening

3:33

our sense of safety

3:36

and security. But here's

3:38

what I want you to take away from

3:40

today's episode. These periods

3:42

of uncertainty and

3:44

volatility are completely

3:46

normal. They

3:48

are very cyclical. We're going to talk about

3:50

that on the episode today. We're

3:52

going to talk about those market cycles,

3:54

a bit of an economic... Lesson

3:58

for you today and also they

4:00

can present some great investment

4:02

opportunities. So

4:04

whilst everybody else might

4:06

be panic selling

4:08

or feeling paralyzed informed

4:10

people like you will

4:13

be after this episode

4:15

with the right knowledge can

4:17

really. position yourself

4:19

to benefit from these times. So

4:22

by the end of this episode, I

4:24

would really love for you to feel not

4:26

just calmer about these market conditions, but

4:28

also actually quite excited about the possibilities that

4:30

it presents. And

4:33

this kind of market

4:35

turmoil is exactly what I wanted

4:37

to address on this episode today. So

4:40

whether you're listening to

4:42

this because you are concerned

4:44

about your existing investments or Whether

4:47

you are wanting to navigate some

4:49

of these market times with

4:51

some confidence, then this is

4:53

the episode for you today.

4:55

So let's dive into some of

4:58

this piece here. And I'm

5:00

going to be sharing with you

5:02

four like strategies that I personally

5:04

found really valuable both in

5:06

my own investment journey and

5:08

also in helping clients to

5:10

improve their own financial resilience.

5:13

regardless of what's actually going on in

5:15

the markets. So

5:17

the first strategy I want to talk

5:20

to you about is understanding what we

5:22

call market sentiment. Now, market

5:24

sentiment, if you like,

5:26

is how the market,

5:29

how investors are feeling

5:31

about the stock market. And

5:33

there's a really great Warren Buffett

5:35

quote that I always use when

5:37

I'm talking about market sentiment. because

5:40

really the valuation of

5:42

companies on the stock market

5:44

is driven by market

5:46

sentiment. If people are panicking,

5:49

the markets will respond to that market

5:51

sentiment. They will respond to that

5:53

emotion and the markets will fall. When

5:56

people are feeling very confident,

5:59

then again, the markets will respond to

6:01

that confidence and you'll see the indexes

6:03

in the stock market begin to

6:05

rise. Warren

6:08

Buffett very famously said be fearful

6:10

when other people are greedy and be

6:12

greedy when other people are fearful. But

6:15

it feels counterintuitive to do

6:17

that, right? Because we like to

6:19

follow the herd. We like

6:21

to feel safety in doing what

6:23

everybody else is doing. So

6:26

during these periods of really

6:28

extreme fear, people

6:30

like to follow the

6:32

crowds, you know. Warren

6:36

Buffett, who's a very famous investor,

6:38

talks about is to actually do

6:40

the opposite of what everybody else

6:42

is doing. This is where there

6:44

are opportunities for investment growth. And

6:47

actually, if you look at the stock

6:49

market over a long period of time,

6:51

so any 10 -year period in the

6:53

stock market, if you look at the

6:55

performance on graphs, buying

6:57

during periods of extreme fear

6:59

has consistently produced strong

7:01

returns over time. Right?

7:03

So you think about

7:06

the last major market dip.

7:08

Maybe you might even

7:10

remember your reaction, maybe

7:12

during the 2028, what

7:14

am I saying? 2008

7:16

stock market, very

7:19

large dip, right? You

7:21

might remember what your initial reaction

7:23

was to that. Did you sell?

7:25

Did you hold? Did

7:27

you buy more in

7:29

the investment markets? I

7:31

certainly remember at that time when

7:34

I was giving advice to clients, I

7:37

would say the majority of

7:39

clients were considering selling during that

7:41

period rather than having the

7:43

confidence to buy more. Now, I

7:45

didn't probably educate them as

7:47

much in those days as I

7:49

would do now about how

7:51

behavioral biases can show up for

7:53

them. I wasn't as aware

7:55

of the psychology of money in those

7:57

days back then. And also,

7:59

I think for a lot of

8:01

people who were coming up to actually

8:03

wanting or needing to spend their

8:06

wealth, that can be a really difficult

8:08

time. If they're just about to

8:10

draw their pension and then all of

8:12

a sudden the markets plummet, then

8:14

they sometimes have very little choice but

8:16

to defer their retirement so that

8:18

markets can rise back up again. You

8:21

know, and with good financial planning

8:23

you can actually avoid some of that

8:25

because you can start to de -risk

8:27

your portfolio by moving into some

8:29

lower risk investments like government bonds and

8:31

things like that that actually hedge

8:33

against those market volatilities. But

8:36

it's still a concerning time for a lot of

8:38

people. And there's a really

8:40

great index that I wanted to introduce

8:42

you to and you can just go

8:44

Google this called the fear and greed

8:46

index. And the fear

8:48

and greed index is

8:50

a really great measure of

8:52

market sentiment. And

8:54

it analyzes seven different

8:57

factors that actually measure

8:59

investor emotions. And the

9:01

index ranges from like

9:03

extreme fear to extreme greed.

9:06

And what's fascinating is watching

9:08

how the needle moves

9:10

when it swings between these

9:12

extreme zones. And that's

9:15

when I pay particular

9:17

attention to potential opportunities or

9:19

risks. And I check

9:21

this index pretty regularly as

9:23

part of my investment routine, not

9:25

so that I can make

9:27

immediate decisions, but to maintain awareness

9:29

of the emotional climate and

9:31

the background, the backdrop that we

9:33

are experiencing in that moment. And

9:37

this leads me on

9:39

to wanting to share

9:41

with you the psychology

9:43

of market cycles and

9:45

how these cycles in

9:48

the markets map the

9:50

investment emotional journey that

9:52

investors can experience. And

9:55

again, you can Google the

9:57

psychology of market cycles and

9:59

you'll often find these lovely

10:01

graphs that show you these

10:04

different emotional cycles. So

10:06

let's talk through that cycle. So

10:09

often what happens in periods

10:11

to begin with is we

10:13

have this like feeling of

10:15

real disbelief, this feeling of

10:17

disbelief that, oh, maybe a

10:19

new trend is coming. You

10:21

know, maybe this Bitcoin

10:23

or crypto is actually gonna

10:25

be like a new

10:28

trend. So this new trend

10:30

starts to form and

10:32

we're like, nah, I

10:34

don't really believe. That's not for me.

10:36

That's just a fad. It's just

10:38

total disbelief, right? And

10:40

then we move from that cycle to a

10:42

period of hope where we're like, oh,

10:44

prices are starting to rise. Oh, maybe there

10:46

is something in this. Maybe

10:48

I should be considering investing in this.

10:50

Maybe I should be putting more money

10:53

into the market. So

10:55

we kind of move from this place of, oh,

10:58

I'm not even going to look at it. I'm just going

11:00

to ignore it. I don't

11:02

believe in that too. Okay, maybe there's a

11:04

bit of hope there. And

11:06

then when we get into this hope emotion, it's

11:09

shortly followed them by

11:11

this kind of belief

11:13

that, okay, I'm

11:15

starting to feel a bit more confident

11:17

now. Like I can see this trend

11:19

is emerging. I am feeling more

11:21

confident with this. I can see

11:23

some evidence of performance perhaps. And

11:26

then we move into this

11:28

like thrill or euphoria emotion which

11:30

is where we're at the

11:32

peak of the market valuations are

11:34

really high everyone's talking about

11:36

made all this money like i

11:38

might sell my investments people

11:41

might be saying oh look at

11:43

me i invested six months

11:45

ago and now this is what

11:47

it's worth you know so

11:49

we get this like euphoric emotion

11:51

in the markets but. This

11:54

kind of overconfidence, if you

11:56

like, can then lead to

11:58

complacency. And this

12:00

complacency then is when

12:02

markets may start to

12:04

decline. And this

12:06

kind of slight decline

12:08

begins followed by then anxiety

12:11

and denial as this

12:13

kind of decline continues

12:15

on a downward trajectory, right?

12:18

Then we start to panic, fear

12:20

sets in, anxiety sets in. It's

12:22

not, why? like critical stage, but

12:24

we're not feeling very good about

12:26

this right now. Eventually,

12:31

that cycle continues and then

12:33

eventually it leads to

12:35

panic and depression. The

12:37

market becomes depressed and really

12:40

we remain in that period before

12:42

we then move back into

12:44

disbelief that this new trend could

12:46

be forming and the markets

12:48

are maybe starting to come back

12:50

up again. And then we

12:53

move back into hope and the cycle

12:55

begins again, right? We then move out

12:57

of recovery. And

12:59

actually, when you think about

13:01

that cycle, it's cyclical, which

13:03

basically means it happens again

13:05

and again and again and

13:07

again because it's driven by

13:09

market sentiment, right? So

13:12

the key from this and the

13:14

reason I'm sharing this with you

13:16

is to recognize where you personally

13:18

tend to get caught in this

13:20

trap. or in this cycle, right?

13:23

So for example, I'm noticing

13:25

that I'm particularly vulnerable

13:28

in the hope and

13:30

the optimism phase, which

13:32

maybe leads you to

13:34

invest too early in

13:36

downturns, or maybe you

13:38

are kind of trapped

13:41

in that herd mentality,

13:43

you know, where we just follow the

13:45

crowd. So maybe you wait until

13:48

the markets come. back up and you're

13:50

feeling more confident. Maybe you're waiting

13:52

until you get into that euphoria cycle

13:54

before you actually make that investment

13:56

decision. Maybe you miss

13:58

that completely and then you

14:00

go into FOMO, right? Fear

14:02

of missing out. And

14:04

so that can drive

14:07

really impulsive investment decisions because

14:09

you're like, oh, I

14:11

missed it out. Like, and maybe you won't

14:13

even make any investment decision because like, oh,

14:15

I've missed out. I've missed the top. I'm

14:17

never going to make us better

14:19

return. I'll wait till next time, right?

14:21

So FOMO can actually lead to

14:23

very fast investment decisions, but it can

14:25

also lead to no investment decisions. The

14:29

other behavioral bias that can

14:31

creep in during these cycles is

14:33

like loss aversion. And

14:35

loss aversion is like a

14:37

psychological foundation for panic selling

14:40

during downturns because It

14:42

is evidence that we feel the

14:44

pain of a loss twice as much

14:46

than the gain that we make

14:48

when markets are going up. People

14:50

very rarely talk about when

14:52

markets are going up because they're

14:54

happy. They're like, I'm

14:56

making money, my investment's going up. But

14:59

then people panic and then that's

15:01

when. we feel that loss

15:03

twice as much as the gain. It's

15:05

a bit like when if you've ever lost

15:07

like 20 pound out your pocket, you

15:10

know, if you drop 20 pound, you'd be

15:12

like, oh, God, I lost 20 quid. Like

15:14

how stupid am I? I've dropped it.

15:16

Whereas if you found 20 pounds, you

15:18

would feel the loss of that 20

15:20

pounds out of your pocket, then you

15:22

would more than the happiness of finding

15:24

20 pounds. Like as you're walking down

15:26

the street, for example, less nowadays because

15:28

we don't use cash, right? But

15:31

That's what loss aversion is. There's

15:34

also the endowment effect. Don't get

15:36

this mixed up with an endowment policy

15:38

that your parents might have had

15:40

connected with their mortgage. The

15:42

endowment effect is why

15:44

we often value our

15:47

investments that we already

15:49

hold. We value them

15:51

way more than identical investments

15:53

that we actually don't own

15:55

at all, right? And

15:57

it's a bit like Certainly in Britain, we

16:00

have this endowment effect with our

16:02

properties, like our homes, because we

16:04

value them so much. There are

16:06

bricks and mortar. We

16:08

have a lot of ownership

16:11

and emotional connection to living and

16:13

buying our own homes compared

16:15

to the US, for example, where

16:17

they don't have that as

16:19

much. So

16:21

that's an interesting one

16:23

to observe as well. So

16:28

that's the first piece I'm going

16:30

to share with you. The second

16:32

sort of strategy here is to

16:34

really understand, having spoken

16:36

about those things is understanding your

16:38

own emotions and your own

16:40

behaviors. So whilst these

16:43

market sentiments reflect kind

16:45

of collectively how we're feeling,

16:47

our collective psychology, your

16:49

personal psychology is equally just

16:51

as important and probably even

16:53

more so. So

16:55

self -awareness is the most

16:58

underrated investment skill. And

17:00

research shows us that individually,

17:03

we underperform against the markets

17:05

by between 2 % and 4

17:07

% every year because of

17:09

how we make decisions when

17:11

we are driven by emotion,

17:13

right? Now, if you're a

17:16

business owner, you're probably

17:18

quite comfortable with taking risks,

17:21

which can be a strength, it can

17:23

be a vulnerability in investing. So

17:26

the goal isn't to eliminate emotions, but

17:28

just to recognize them. Recognize

17:30

when they show up.

17:33

And one of the ways that

17:35

you can do this is

17:37

to actually keep an investment journal

17:40

and to document how you're

17:42

feeling during these market cycles. Not

17:44

just what you buy and sell,

17:47

but how do you feel when

17:49

you're making those investment decisions? And

17:52

I actually started doing this a

17:54

couple of years ago and it is

17:57

interesting to observe like when am

17:59

I following the crowd, when am I

18:01

feeling confident and it might just

18:03

genuinely be that there are things going

18:05

on in your life that are

18:07

nothing to do with the stock market

18:09

that actually affects how confident or

18:12

unconfident you are feeling during those market

18:14

cycle periods. The

18:16

third strategy I wanted

18:19

to share with you is

18:21

to understand the market

18:23

cycle. So not the emotional

18:25

psychology side, not the

18:27

psychology of the markets, but

18:30

the actual market cycles

18:32

themselves. And when

18:34

you look at financial

18:36

markets, they are inevitable. Like

18:39

they have occurred throughout financial

18:41

history, bull and bear markets, markets

18:43

that rise and markets that

18:45

fall. are cyclical,

18:48

they will continue, they'll happen again

18:51

and again and again. No

18:53

two cycles are identical, they're

18:55

not exactly the same, but

18:57

there are some things that

18:59

you can recognize within those

19:02

cycles. And you typically

19:04

have four classic phases of

19:06

economic cycle. You have expansion,

19:09

you have peak, you have contraction and

19:11

you have recovery. And

19:13

so the first one expansion

19:15

is often characterized when the

19:17

economic is growing when it's

19:19

a very optimistic economic situation. Prices

19:22

are rising asset prices

19:24

are rising technology consumer based

19:26

kind of stocks tend

19:28

to outperform any others in

19:30

that expansion phase. And

19:33

then in the peak phase which is the

19:35

top of the cycle where. kind

19:37

of the economy is growing but

19:39

it might be showing early signs

19:41

of slowing then you tend to

19:43

find that like financial sectors like

19:45

banking shares or industrial sectors will

19:47

often do quite well in that

19:50

peak cycle. And then

19:52

as we go into this

19:54

kind of contraction where the economy

19:56

may start to decline you

19:58

kind of get this like bear.

20:00

like a bear market coming

20:02

in where bear sentiment begins, falling

20:04

asset prices begin, and

20:06

actually sectors in the

20:08

defence space like healthcare or

20:10

consumer staples or utility

20:12

companies will typically outperform during

20:15

that phase. And

20:17

then you go into the

20:19

recovery phase, which is where

20:21

this kind of transition from

20:23

contraction back to expansion begins.

20:25

And this is often when

20:27

materials, energy sectors those

20:29

kind of areas begin to perform

20:31

well. And they're often very

20:33

much based on consumer spending,

20:35

right? So when you understand some

20:37

of those cycles as well,

20:39

it can be useful to think

20:41

about, you know, what exposure

20:43

do you have to those different

20:45

sectors within your overall portfolio? So

20:49

I like to keep my portfolio really

20:51

simple. I don't like

20:53

to have any more than around

20:55

eight to 10 low cost ETFs. tracker

20:58

-based funds, I go

21:00

quite passive with my investment approach,

21:03

and I find that when we're

21:05

going through those different cycles,

21:07

I can start to shift my

21:09

weighting towards some of the

21:11

areas that are going to typically

21:13

outperform. But also, I'll be

21:15

looking for other sectors that might have

21:17

opportunities like the tech space, or

21:19

I have quite an ethical lens

21:21

with my investment strategy as well. I

21:25

think understanding those cycles is

21:27

a really important part of the

21:29

investing journey and certainly something

21:31

to maybe go and Google a

21:33

little bit for yourself so

21:35

you can go a little bit

21:37

deeper on some of this

21:39

understanding as well because I do

21:41

think that knowledge is power

21:43

in this situation. And

21:45

the final piece of the puzzle,

21:47

I guess, to share with

21:49

you is that you might also

21:51

want to understand something called

21:53

correlation. So if you

21:55

are going to build your own

21:57

investment portfolio, then understanding

21:59

correlation is really important. This

22:02

is the final strategy. And

22:04

correlation is like a, it's a

22:06

concept that measures how assets move

22:09

in relation to each other. So

22:12

if you're a business owner, you

22:14

might understand the principle of diversification,

22:16

you know, not having all your

22:18

eggs in one basket. And

22:20

correlation kind of

22:22

takes that concept one

22:24

step further and

22:26

it measures exactly how

22:28

different investments that

22:31

you're invested in relates

22:33

to each other. And

22:36

in correlation, we have something

22:38

called the correlation co -efficiency. And

22:41

without kind of getting too geeky

22:43

with you on this podcast episode, a

22:46

correlation of zero basically means

22:48

that assets that you're invested in,

22:50

let's say it was equities,

22:54

so company assets and cash, money

22:56

you have in your bank account. If

22:59

those assets had

23:02

zero correlation, then they move

23:04

independently of each other. So it doesn't matter what

23:06

one is doing, the other is doing its own

23:08

thing. They're not affecting

23:10

each other. If it

23:12

has a correlation of

23:14

minus one, then they are

23:16

moving in opposite directions. And

23:19

if it has a correlation of plus

23:21

one, they're moving together in the same direction.

23:24

So equities in

23:26

companies tend

23:28

to do the

23:30

opposite of, in

23:34

fact, let's use a better example. So

23:36

bonds in the market,

23:38

so corporate bonds or

23:40

government bonds, otherwise known

23:42

as guilds, will often

23:44

move independently in a

23:46

different direction. to cash,

23:49

right? Because when interest rates are high, people

23:51

are quite happy to sit in cash. When

23:54

interest rates are low, people will look

23:56

for alternative investments, but they might not want

23:58

to invest in equities because maybe they

24:00

don't want as much volatility. So

24:02

they'll go to other asset classes like Guilts

24:04

and Bonds. So

24:06

generally speaking, a lot of

24:08

investors will keep bonds in their

24:10

portfolios to try and hedge

24:13

against inflation, and particularly when cash

24:15

is low. However,

24:19

this isn't always the case

24:21

in investment markets. So

24:23

there have been occasions actually

24:26

where cash and bonds

24:28

have not been positively correlated

24:30

and they have moved

24:32

together in the same direction.

24:34

So they have been

24:37

positively correlated. It's

24:40

just something to be aware of, you know,

24:43

that diversification is one of the ways that

24:45

you can reduce risk in a portfolio so

24:47

you don't have all your eggs in one

24:49

basket. I was chatting to a

24:51

lady just today actually online who's invested

24:53

all of her money in the, I think

24:55

it was the S &P 500, which

24:58

is not necessarily a bad decision. I

25:00

don't know what other investment she's invested

25:02

in. But if you're

25:04

wanting to really, truly diversify, then

25:07

you might want to

25:10

look for investments that are

25:12

moving in different directions

25:14

rather than in the same

25:16

direction. So if you're

25:18

invested in the S &P

25:20

500 in the US, you

25:23

might also want to invest some

25:25

in the UK or some in international

25:27

equity markets. So you're counterbalancing some

25:29

of that risk. So

25:33

correlation is definitely

25:36

something to be curious

25:38

about. It isn't

25:40

always the case like in 2022

25:42

in the war in Ukraine, we

25:44

saw bonds and equities decline like

25:46

both at the same time. It

25:49

was like the worst year for

25:51

bond and equity portfolios in like

25:53

so many years. But there is

25:55

a lesson to look beyond that,

25:57

that diversification is really about having

25:59

low correlated assets in a portfolio,

26:02

right, to reduce some of that

26:04

risk. Okay,

26:06

so. I,

26:08

to sum up

26:10

this episode, successful

26:13

investing really is about

26:15

time in the market,

26:17

not timing the markets,

26:20

right? Research shows

26:22

us that missing the 10 best

26:25

days in the stock market can

26:27

cut your returns in half over

26:29

decades. One

26:32

of the beliefs, and I love Warren

26:34

Buffett's approach, I love how he talks about

26:36

being fearful when the markets are greedy,

26:38

being greedy when the markets are fearful. Just

26:41

making a decision to start

26:43

investing is the best one, right?

26:46

If you've got a period where you

26:48

can be investing for at least five

26:51

years, I would say in the majority

26:53

of situations, although this is not personal

26:55

advice, and it will

26:57

depend on where your

26:59

other assets are held, But

27:01

generally speaking, if you're

27:04

investing against a financial goal that

27:06

is longer than five years, then

27:08

considering an investment strategy may be

27:10

in your favour. So

27:12

to summarise those four key strategies,

27:15

understand market sentiment, be aware of

27:17

the collective emotion that we

27:20

experience as investors. To

27:22

understand your own personal

27:24

emotions and behaviours, maybe keep

27:26

that little investment journal. Number

27:29

three is to understand

27:31

the market cycles, recognizing some

27:33

of those patterns and

27:35

opportunities, and then fourth,

27:38

understanding correlation, building

27:41

resilience through diversification so

27:43

you can weather all

27:45

market storms. When

27:47

I was a financial advisor, we

27:49

used to talk about buying

27:51

shares in ice cream companies and

27:53

umbrella companies so that if

27:55

it's raining, you can go have

27:57

an umbrella. in your

27:59

handbag. If it's a beautiful

28:01

hot summer's day or the sun suddenly

28:03

comes out, you've got the ice creams

28:05

as well there, right? So

28:07

I know that for many of

28:09

you, the world of investing

28:11

can seem quite intimidating. And

28:14

perhaps you have been told that, you

28:16

know, investing is only for those people

28:18

who can gamble their money away or,

28:20

you know, it's too complicated or maybe

28:22

the word risk to send you into

28:24

a spiral of fear, right? And

28:26

I hear you. the

28:29

financial services sector thrive

28:31

on making investments seem

28:33

complicated and intimidating. And

28:36

that's exactly why six, seven

28:38

years ago now I created

28:40

a investment course for beginners.

28:43

And so what makes this

28:46

course quite unique, I think,

28:48

is that it really helps

28:50

you to understand the jargon

28:52

that is used in financial

28:54

services. It is specifically

28:56

for those of you who

28:58

may be early investors, may

29:01

have some smaller amounts of

29:03

money to invest, maybe

29:05

just 25 pounds to get you started. Why

29:07

do you want to build some confidence? So

29:10

in the investing course

29:12

that I have, there's

29:14

12 very easy to

29:16

follow modules covering everything

29:18

from setting investment goals

29:20

to understanding risk and

29:22

choosing the differences

29:25

between shares and funds, how

29:27

to avoid investment scams, and

29:29

even ethical investment strategies, how

29:31

you can be investing in

29:33

alignment with your value system.

29:37

And so you can learn at your own pace.

29:40

And as one of our students

29:42

recently shared with us, Hetty,

29:44

she said, I never thought I would

29:46

be the type of person who could

29:48

actually invest and make these decisions for

29:50

myself. And this course made

29:52

it accessible and gave me the

29:54

confidence to get started. So if you

29:56

want some confidence to get started in

29:58

the markets right now, and maybe you

30:01

are curious as to whether now is

30:03

a good time, maybe

30:05

you're managing your own household

30:07

finances and wanting to build

30:09

your investing skills, then

30:11

come and join us in the

30:13

investing course. If you

30:16

go and visit kathrynmorgan

30:18

.com. forward slash investing course

30:20

or click the link in the

30:22

show notes. You'll get lifetime access

30:24

to all the content and any

30:26

future updates, including some bonus trainings

30:29

as well on how to invest

30:31

for children. So

30:33

until next week, remember

30:35

that uncertainty may make

30:37

others feel fearful, but

30:40

if you can make

30:42

it more profitable, When

30:44

you're prepared with the right strategies,

30:46

you don't need to be a

30:48

financial expert to get started investing.

30:51

You just need the right guidance to

30:53

take that first step. So

30:56

I hope you've enjoyed this little

30:58

educational episode today, and I will

31:00

see you on the show next

31:02

week. Take care, guys. Thank

31:07

you so much for listening to the

31:09

podcast today and if you want to

31:11

discover your unique money relationship so that

31:13

you can better understand why you behave

31:16

the way that you do and maybe

31:18

how to best manage your money in

31:20

line with your natural relationship with money.

31:22

Grab a cuppa, complete our free assessment

31:24

now at CatherineMorgan .com forward slash money.

31:27

That's CatherineMorgan .com forward slash money. Maybe

31:29

complete it with a partner, send

31:31

it to a friend, have a

31:33

bit of fun, open up some conversations

31:35

with money, and we will see

31:37

you again very, very soon.