Learning Machine
A weekly Business podcast
Learning Machine
Episodes
Episodes of Learning Machine
Mark All
Ruben Ugarte, the founder of Practico Analytics, came on the podcast to talk to us about how companies should be using data. We go over how to increase revenue per user, reduce churn, and gain key insights into customer behavior to build a bet
Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27In this episode of Content and Coffee Kimia sits down with Alex Berman of Experiment 27. Experiment 27 helps digital agencies grow by handling
In this episode of Content and Coffee, Kimia and Sean talk all about SEO. This is SEO 101. How you get started, what you need to know about ranking in Google, and where is the low hanging fruit to maximize your organic traffic. If you want t
In this episode of Content and Coffee, Kimia and Sean talk about free trials. Should you offer one? Should you charge right out of the gate? We go in-depth into service and product businesses talking about the merits of trials and what the alt
In this episode of Content and Coffee, Sean interviews Kimia from Ghostit on how he is doubling down on outbound sales, customer success, and marketing. You will learn how Ghostit is building out their outbound funnel, creating more trials, a
In this episode of Content and Coffee Kimia interviews Sean from North Digital on how he is growing his agency by saying no to low value customers to focus on higher leverage tasks. In this episode, you will learn how he prioritizes which cus
Will Fraser is the CEO at SaaSquatch, a speaker, and Chair at GrowthAutomation.org.We have an excellent chat about his past, how he got into tech, what he is working on right now, and how they are changing the future of marketing through grow
In this episode of Content and Coffee, Sean and Kimia go over the pros and cons of hiring someone full-time, part-time, or bringing on an agency to do the work. As always please give us a rating or review as it encourages us to make more con
In this episode of Content and Coffee Kimia and Sean dive into mastering the art of driving referrals. Going through your marketing funnel:- Attraction - Consideration- Decision- Conversion- Retention- ReferralIt's crucial that you ar
In this podcast, we talk about B2B digital marketing and what businesses can do to improve it.When trying to drive more leads through B2B marketing you have to be aware of the funnel and how to structure that funnel so you can capture the max
In this episode of Content and Coffee, Kimia and Sean talk about the different tools we are using to run our businesses. We highlight what the tools are, and how they help us run our businesses. As always we love feedback so give us a ratin
In episode 12 of Content and Coffee, we talk about when to say no to potential customers or existing clients. We highlight 4 major points that will help you decide whether or not to say yes or no. With most things in business, there are alway
In this episode of Content and Coffee, Sean and Kimia give actionable advice on how to become a better salesperson. Selling is one of the most important skills you can have as both a founder, CEO, or employee and this episode goes over what y
In this episode of Content and Coffee, we answer a listener question asking how to market by email and how they can grow their email list. Sean and Kimia go over tactical advice to grow your email list and outline the different goals of email
In this episode of Content and Coffee Kimia and Sean go over how you should use data to add purpose and structure to your content marketing strategy. Without using data to inform your content marketing strategy you are leaving a lot of money on
Kimia and Sean dig into how in businesses 90% of success is showing up. This does not mean you don't have to do your best, there is a level that you have to meet but if you have the discipline to persist in your endeavors your goals can be achi
In this episode of Content and Coffee Kimia and Sean debate which is better co-founder vs. solo-founder. There is a lot of upsides and downsides to both. Kimia has been a co-founder most of his entrepreneural career while Sean is currently a so
In this episode of Content and Coffee Kimia Hamidi and Sean Wiggins share updates about their companies. What is in the works for Ghostit as well as North Digital. We also dive into how many times you should follow up with a lead, giving tact
In this episode of Content and Coffee Kimia Hamidi and Sean Wiggins analyze the top mistakes we see businesses make. Because we see so many businesses on a day to day basis we break down the mistakes we see into two sections; 1. High level and
In this episode of Content and Coffee, Kimia and Sean break talk about the benefits of niching down or being a generalist in your business. There are pro's and con's to both which we explore. Which one can you ask more money from your clients?
In this episode of Content and Coffee, Kimia and Sean break down what is retargeting, Why you’re going to need it, what are the main platforms, should you even do it, it is expensive, and what your biggest takeaways are going to be. Advertising
In this episode of Content and Coffee Kimia and Sean talk about how our businesses made our first dollar. We talk about what our companies do and provide lessons on how our listeners can get their first sale.You can learn more about what Sean
In our first episode of Content and Coffee, we delve into why you need a content marketing strategy, what is content marketing, how to get started and much more. Sean and Kimia also cover the question does your content need to be perfect?You
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