Mike is joined today by Katrena Friel to discuss how to turn your expertise into 7 new streams of income. Katrena is a business mentor, TEDx speaker and award-winning author who has spent 25 years helping professionals turn their skills into thriving businesses that give them real freedom.

Katrena reveals how you can turn what you know into 7 new income streams and do so within the next 90 days.

KEY TAKEAWAYS

• Personal growth is the powerhouse behind any business growth.
• Whether you are actively developing it or not, you have a personal brand. People already have an opinion about who you are. Your brand walks in the door before you.
• Having a strong personal brand does not require perfection. To achieve that you would need to constantly wear a mask. That is exhausting, so you need to be authentic.
• Before you can be yourself, you need to know who you are. 
• When deciding what to change, focus on what is causing the most pain.
• Leverage one on one contact opportunities to make true connections that turn into investments and sales.
• Teach what you know through books, training, coaching, mentoring, facilitating and consulting. Ideally, you want to take people through each of those formats.
• Writing a book does a lot of the heavy lifting for you and it is not that difficult to write.
• Use your book to get on stage and connect with people who will buy your course and hire you as a coach, mentor or consultant.
• Offering a free discovery session is a highly effective way of attracting coaching and mentoring clients.
• Katrena explains the difference between being a trainer, coach, mentor, facilitator and consultant.
• Following Katrena´s approach you can publish your book and set yourself up as a public speaker, coach, mentor and more in just 90 days.

BEST MOMENTS

2.18 "Personal development is just as important as professional development." 

3.55 "Tech people are missing the people piece." 

10.30 "Your brand is out there and it's there in their perception of you. That's happening regardless.”

13.55 "To hold that mask up of perfection is burnout waiting to happen." 

15.21 "The more authentic you are, the more endearing you become." 

34.48 “Speak to educate. Don't speak to sell or market yourself, be genuine, authentic, real, and your tribe will find you and connect.”

41.27 “The book still has gravitas, you're not the expert, until you've got a book.”

51.03 “Create a signature program for people, one that creates transformation. An end-to-end solution.”

55.30 “These online programs just aren't cutting it. People want personalised.”

1.04.38 “You need to mentor people, and other times you need to facilitate some sort of change.”

1.23.43 “I just teach you the bit that you need to know and when to do it.”

ABOUT THE GUEST

https://www.becomingtheexpert.com.au

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.