MCA / Murphy Cobb - Innovation Interviews
Episodes
Episodes of MCA / Murphy Cobb
Mark All
We first talk to John Dean, Creative Director of MullenLowe and find out why MullenLowe outperformed all the other agencies, to be head and shoulders above any other for 2020. Also we ask John about his view of whether agencies are gearing up p
This week we speak to Jamie Tutton, one of the owners of the successful animatics production house, Runningman. We’ll find out how animatics are useful beyond their core uses with TV and what questions are worth asking when investing in researc
MCA hosted a fantastic session with three passionate players in our industry. Thank you to Darren Richardson from WPP, Steffen Gentis from BBDO Germany and Simon Morris from Comcast Tech Solutions. We discussed everything from in-housing to the
Kicking off our podcasts for 2021, we are joined by Richard May from the data driven creative technology company Spirable. He takes us through the benefits of Spirable and how embracing the relationship between data and creative has led to mean
On this week’s podcast we’re joined by Jenny Williams, an ex-marketer, who is now one of the UK’s accredited Master Coaches. She sheds some light on her career change, the challenges faced by industry executives, especially over the last 8 mont
On this week’s podcast we speak to Sheridan Thomas Executive Producer at Great Guns, one of the world’s most creative advertising production companies. He is also joined by their new MD for North America Oliver Fusilier to discuss technology, i
This week we are joined by one of North America’s most recognised and awarded creatives in the advertising industry Paul Caiozzo and founder of the advertising agency Interesting Development. He talks to us about the differences of going from b
On this week’s podcast we talk to the former Head of Global Accounts at DDB, Greg Taucher, who now passes on that knowledge to the students at Michigan State University. We find out how he’s helping to adapt the next generation in a digital led
This week we talk to Simon Wells and Adam Ford from Channel 4 TV about the opportunities for brands to invest and share the spoils in Branded Entertainment, and working together to leverage all content channels for better activation.Next we s
On this week’s podcast we’re joined by Steffen Gentis, Chief Production Officer at BBDO Germany . He talks to us about sustainability, some best practices to making production greener as well as the innovations he’s seen during the last 6 month
On this week’s podcast we talk to Luke Hammersley, EMEA CEO of Creative Drive, which was recently acquired by Accenture Interactive. He shares his insight on the acquisition, how they will continue to differentiate themselves and the value prop
This week we talked to Cliff Francis, discussing his time and successes as the Worldwide Creative Director at Saatchi & Saatchi for Procter & Gamble brands, and taking P&G to the Cannes Lions Festival for the first time. How he’s adapting to a
This week we had Sarah Scudder, who joined us from America's tech heartland of California; she told us about her role as President of The Real Sourcing Network (RSN), a group of very smart American procurement thinkers, applying digital and tec
On this week's podcast, we invite four guests from the southern hemisphere who have been doing some very interesting things in these difficult times.We welcome Amber Collins, the CMO of Australia Post, who have used the crisis as an opportu
In this week's Innovation Podcast, we shine a spotlight on the new routes clients are taking to create content — via in-house agencies, and specialists in format driven creation and production.Firstly, we welcome Simon Martin, the CEO of t
On this week’s podcast, we heard from two heavyweight procurement professionals about how the crisis has affected the role and activities of a crucial stakeholder group of MCA's.Simon Soothill who moved from an initial career in brand mark
This week we're going agency side, starting with Tom Knox, Partner at Mullen Lowe, who spoke of the challenges of leading a team embedded in the heart of the UK Government during this pandemic. Then Andy Fowler, Founder and Chief Creative Offic
Every week we talk to the most interesting and experienced people in the advertising and production industry. This week we chatted to the Chief Chaos Officer of P.I.G. China, Nick Dodet about the state of production currently in that market,
This week we talked to George Kegler, an expert in World Affairs, and specifically about Russia after last weeks Referendum, Putin and his views on what to expect next and how it affects us in advertising.Then we chatted to Tracie Saban and C
This week we chatted to the team at Marshall Street Editors who have developed full remote editing practices.We also travelled to Istanbul to catch up with Tolga Kaya, MCA's Business Lead in Turkey, Ender Sevim the Managing Partner from Depof
This week we talk to Paul Randle, digital guru about some of his views of digital and marketing right now specifically the need for more focus on his 3 pillars - Environmental, Societal and Economic. We then caught up with Derek Sewell of the
Another week chatting on Zoom with Steve Davies the CEO of the APA (Advertising Producers Association), Jani Guest from the production company Independent, and Hughie Phillips from MindsEye. We covered numerous topics, including the tripartite
In this weeks innovation conversations we are joined by Caspar Delaney from Ridley Scott Associates, Mikhail Pimenov the CEO of Pepelatz Production in Ukraine, Yanina Barry from The Good Film Co /Remote Film, and finally Neil Cowling the Founde
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