What’s important to think about when launching a brand? That’s one of the questions that the guests on today’s podcast will answer. Today’s episode includes Nik Sharma of Sharma Brands, Kurt Elster of Ethercycle, and Michael Peters of TB12. They’ll discuss a variety of topics including products for emergency preparedness, sourcing issues, and the value of free shipping. 

Topics Discussed in Today’s Episode:

• TB12’s earned media
• What Judy kits provide
• How Judy was launched
• The value of getting prepared
• What works for D to C brands
• The surges TB12 has seen
• What Judy looks like from the supplier side
• Where Judy is sourcing from
• What Kurt has seen that gets brands to Black Friday/Cyber Monday levels
• The main aspects to consider when choosing a partner
• What’s most important when launching a brand
• Positioning the brand to upsell to multiple purchases
• Free shipping
• How to look at shipping and shipping challenges
• Things to do on the charitable side
• Number-one advice for brands

Resources:

Nik Sharma

Sharma Brands

Judy

Kurt Elster

Ethercycle

Michael Peters

TB12