Formula 1’s multi-billion-dollar boom is here. Every F1 team is now worth over $1 billion, but what’s driving the sport’s skyrocketing valuations? I’m joined by Sportico’s Kurt Badenhausen to break down F1’s financial rise, the impact of the cost cap, media rights shifts, and what’s next for the business of speed.

For a video version, watch on YouTube.

Check out Kurt's F1 valuations on Sportico.

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