Episode from the podcastPaddock Project: A Formula 1 Podcast

How F1 Became One of the Hottest Investments in Sports feat. Sportico's Kurt Badenhausen

Released Tuesday, 4th February 2025

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How F1 Became One of the Hottest Investments in Sports feat. Sportico's Kurt Badenhausen

How F1 Became One of the Hottest Investments in Sports feat. Sportico's Kurt Badenhausen

Tuesday, 4th February 2025

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Paddock Project: A Formula 1 Podcast

Welcome to Paddock Project, the podcast where Formula 1 meets the high-stakes world of racing, business, and innovation. Host Tiggy Valen dives into the latest headlines, post-race analysis, and the power plays shaping the sport on and off the track. With over one million downloads, Paddock Project explores groundbreaking technologies, transformative sponsorships, billion-dollar media empires, and the strategies driving motorsport’s future. Through interviews with drivers, team members, and experts, Tiggy uncovers the pivotal decisions and projects that make F1 a global force at the intersection of performance, progress, and power. Follow us on Instagram and TikTok @itspaddockproject!

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