In this episode I’m joined by Ovié Solomon Oba from the firstClick digital, a London based performance driven digital marketing agency, whose core focus is helping advertisers get more out of digital marketing. Ovié’s  and his team have been doing this for since launching the business in 2012 and they are not planning on stopping anytime soon.Ovié will be sharing his best practices and tips on digital marketing. I’ve received many questions from the PR Essentials listeners in lead to this interview.Some of the questions that Ovié answered in this episode:What are some of the biggest misconceptions that people have when it comes to the paid media, paid search, display, retargeting, social media advertising, search engine optimisation and mobile advertising?How do you debunk these misconceptions?What problems you see new businesses facing when it comes to their digital marketing?How would you describe your clients on boarding process?/What information you need to have in order to create a digital marketing strategy for a client?How long does SEO usually take to start working after someone begins working with you, and what level of effort is required?How much should a new brand put aside for their digital marketing efforts?How long it takes for a brand to start seeing results?What are some of the strategies and tactics you have seen working well recently for creative businesses?For someone who is not ready to hire a company like yours, what are the easiest ways to boost website’s organic traffic?What SEO tools you use?What brands should look for when looking to work with a digital marketing agency?Don’t forget to thank Ovié for the tips. If you wish to work with the First Click Digital and view the case studies please visit https://www.firstclickdigital.co.uk/, email Ovié ovie@firstclickdigital.co.uk or follow https://twitter.com/FCDigitalUK