Renowned executive coach Antonia Bowring joins us to reveal how coaching has evolved in the digital age, especially amidst the challenges brought on by COVID-19. 

 This shift has increased the acceptance and accessibility of coaching across regions like Africa and the Middle East. 

Through her book "Coach Yourself: Increase Awareness, Change Behavior, and Thrive," Antonia empowers listeners to harness their own potential with the right mindset and resilience. 

We address skepticism in the coaching industry, underscoring the importance of certifications like those from the International Coaching Federation to maintain quality standards. 

Our conversation takes a turn as we explore the intricacies of ADHD, particularly in adults. Antonia shares her experiences of managing ADHD while writing her book and actively discussing the condition on platforms like TikTok. 

Antonia also reflected on her journey and weighed the pros and cons of traditional versus self-publishing. 

Her candid insights are vital for aspiring authors and those navigating the challenges of ADHD. 

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