0:04

COVID changed the world

0:07

for coaching . My

0:09

personal opinion would be for the good , because

0:12

all of a sudden it became

0:15

acceptable practice . I

0:18

coach people in Africa . I coach people

0:20

in the Middle East . I coach people on the West

0:22

Coast . Before that wasn't

0:24

sort of accepted practice in the Middle East , I coach people on the West Coast . Before that wasn't sort of accepted practice

0:27

in the same way , or it was

0:29

seen as less than .

0:36

Hi friends , this is Read

0:38

and Write with Natasha podcast

0:40

. My name is Natasha Tynes

0:42

and I'm an author and a journalist

0:45

. In this channel I talk about the

0:47

writing life , review books and

0:49

interview authors . Hope you enjoy

0:51

the journey . Hi

0:57

everyone , and welcome to

0:59

another episode of Read

1:02

and Write with Natasha . We have

1:04

with us today Antonia

1:06

Baring , who's a highly

1:08

credentialed top New

1:10

York executive coach . She's

1:13

a frequent speaker to companies

1:15

and groups on topics ranging

1:18

from mindfulness , adhd

1:20

in the workplace and communications

1:23

best practices ADHD in the Workplace

1:26

and Communications Best Practices . Her

1:34

latest book , coach Yourself Become the Best Version of Yourself

1:37

, using Practical Frameworks , shares

1:44

insights and expertise , offering readers an opportunity to unlock their full communication

1:46

potential . So , antonia , thank you for joining me today . So

1:49

excited to have you today and

1:51

talk about communication , since this

1:53

is something I'm

1:56

familiar with , since this is my background

1:58

. And so

2:00

first , antonia , I want

2:03

to talk about your book Coach

2:05

Yourself . Yeah , so are you saying

2:07

we don't need coaches anymore , we can just

2:09

coach ourselves ? So let's hear about

2:12

your book . Sure .

2:14

And I also just want to say

2:16

I'm really happy to be here , I'm really happy

2:18

to talk about the book and

2:21

writing in general , and also

2:24

I love that you said her latest

2:26

book . It's actually my first book

2:28

, but it won't be my last , that's

2:31

for sure . Exactly so thank you

2:33

Exactly .

2:34

That was intentional , by the way . Thank

2:36

, you .

2:37

I like that , I like that Words

2:39

matter , right , of course . And

2:42

do we need coaches ? Well

2:45

, that is a yes

2:48

, no , maybe , answer . So

2:51

, yes , I think there will always be a place

2:54

for coaches , real

2:56

people , I think

2:58

, increasingly , we

3:06

are seeing a lot of it go online and I have . We can talk about that in more detail . I think there's

3:08

some definite pros to that . And can you coach yourself

3:11

? Yes , absolutely

3:13

. What you need to coach

3:15

yourself is a

3:17

learning mindset that you

3:20

have to show up with . That , yeah , and

3:23

you need a certain amount of resilience

3:25

, because it's harder without

3:28

a kind of built in accountability

3:30

system of another person , correct

3:33

. And thirdly , you

3:35

need some good resources , like

3:37

my book , to help you on that

3:39

journey . So I'd

3:41

say you know this is not scientific

3:44

I'd say you can get 70

3:47

, 75% of the way there If

3:50

you have the learning mindset

3:52

and the resilience , without

3:54

a human coach . Absolutely

3:57

.

3:58

So I personally hired a

4:00

coach , I hired the business coach and

4:02

it was really amazing for me

4:04

. Hired

4:07

a coach , I hired a business coach and it was really amazing for

4:09

me and I believe in the power of coaches . But I hate lots of skepticism about coaching

4:11

, especially online coaches , right ? So

4:14

some people say , like anyone can be

4:16

a coach , you don't need any certification

4:18

, and people like pop up on

4:20

online I see I'm a fitness

4:23

coach , I'm a wellness coach

4:25

, and is that

4:27

good or bad ? Do you need a degree

4:29

? Are people

4:31

overusing the definition

4:34

of a coach ? What do you think ? If you

4:36

want to respond to the skeptics ?

4:38

Yeah , great , great , great

4:40

and thoughtful and provocative

4:42

question . So

4:44

let me take that in pieces

4:46

. First of all , I completely

4:48

agree that one of the big challenges

4:51

of this industry because it is

4:53

a multi-billion dollar industry

4:55

now is the very

4:57

low bar to

5:00

enter . The very low

5:02

barrier to entry right there there

5:04

isn't one . You can say you're a coach

5:06

, I do say I'm a coach , but

5:08

there's nothing stopping

5:11

anyone from saying I'm a coach and

5:13

so that is a problem

5:16

, because it's a . It's

5:18

a problem of quality , perception

5:21

of quality and actual quality

5:23

. Okay , and the

5:25

way around that in the space

5:28

I work in is

5:30

it's better than nothing

5:32

, but it's still not great is there

5:35

is a couple of

5:38

certifying bodies . The

5:40

one I'm certified through is the international

5:43

coaching Federation . I think there's

5:45

one or two others that are internationally

5:48

known , and personally

5:51

I would never work

5:54

with an executive coach who

5:57

wasn't certified through one

5:59

of those bodies , just as

6:01

a minimal

6:04

quality guarantee

6:06

. It means you had to go through a

6:08

course , it means you had to take

6:10

a test , it means you

6:12

actually had to record live

6:15

coaching sessions and

6:17

have them evaluated by

6:20

evaluators , by

6:30

evaluators . So it doesn't really have any teeth , but a lot of larger companies do require

6:32

certification for you to coach

6:36

in them , like big financial institutions

6:38

or big kind of Fortune 100

6:41

, fortune 500 companies . So

6:43

that's part of your answer , okay

6:45

. The other part would be everything

6:48

I just said is not relevant

6:50

. If you're talking about a health coach

6:53

, right , yeah , a health coach and

6:55

an executive coach are completely

6:58

well , in many , many ways

7:00

different , okay . And then is

7:02

a life coach an executive coach

7:04

or a health coach or they

7:07

, everything sort of overlaps because

7:09

we are human beings and in

7:12

some ways I am a life coach

7:14

because I teach . I excuse me , ooh

7:16

, that was a Freudian slip I don't teach

7:18

, I coach human

7:22

beings who have lives right

7:24

, correct ?

7:25

Yeah .

7:25

So there's a

7:27

lot of shades of gray

7:30

. What I would say to

7:32

be a discerning consumer is

7:34

first of all check

7:37

. If you decided you were going to

7:39

work with a coach , really figure

7:41

out what kind of coach you

7:43

need . Because , as you

7:45

just said , natasha , a business coach

7:48

is very different than an executive

7:50

coach , is very different

7:52

than a career coach

7:54

career

8:00

. I would absolutely

8:03

want to look for someone who

8:05

, in their sort of tagline

8:07

or website , put career

8:10

transition or career

8:13

engagement

8:15

as one of the key

8:17

things they did . Okay , so

8:20

drop me down one more

8:22

part . Can I answer one more part ? Yeah

8:24

, please go ahead . The last part would be

8:27

the online coaching . So

8:29

COVID changed

8:31

the world for coaching

8:33

. My personal opinion

8:36

would be for the good , because

8:38

all of a sudden , it became

8:40

acceptable practice for

8:42

I coach people in Africa , I

8:44

coach people in the Middle East , I coach

8:46

people on the West Coast . Before

8:49

, that wasn't sort of accepted

8:51

practice in the same way , or

8:54

it was seen as less than so , a

8:56

very well-credentialed , experienced

8:58

coach , credentialed

9:00

, experienced coach

9:03

coaching online

9:05

is not a problem

9:07

in my opinion . What is

9:10

a different issue

9:12

is because of the boom

9:15

in coaching . There are

9:17

lots of coaching agencies

9:19

, lots of coaching

9:21

online platforms . A couple

9:24

are really well known , like BetterUp

9:26

. That's huge and

9:30

they have a place . They tend to pay the coaches

9:33

less and they tend to charge

9:35

the clients less , making

9:38

them more accessible to maybe

9:40

middle levels of management or

9:43

even direct to consumer

9:45

coaching . That wouldn't

9:48

have been possible if it wasn't online

9:50

. The challenge

9:52

there goes right back to the beginning of this

9:54

conversation . There's

9:57

a huge variety

10:00

of quality and

10:03

so as a consumer of

10:05

coaching , as a client , you

10:08

need to be very demanding , and I

10:10

can talk a little bit more about what

10:12

that could look like . If you want

10:14

yeah , sure , please , go ahead . Well

10:16

, so I think , first it's knowing

10:18

exactly what kind of coach you want

10:21

, right ? Is it business coach

10:28

you want , right ? Is it business , is it executive ? Is it health , is it life ? And

10:30

everybody who's a coach will give you a 30-minute

10:32

chemistry meeting or a get-to-know-you

10:35

free meeting and

10:37

if they don't walk away

10:39

Like that's part of our

10:41

business development process , and

10:44

if someone won't do that , walk

10:46

away . Secondly

10:49

, always

10:51

, even if it's just for your own

10:53

, like peace of mind , talk

10:56

to at least two coaches so

10:59

that you can feel fit

11:02

, feel that intangible

11:05

, just gut reaction to oh

11:08

, I like this style better

11:10

or I feel like I might

11:12

be able to create trust

11:15

with this person more easily . And

11:17

then the last thing I would say , particularly

11:21

if you're paying , but even if your

11:23

company is , particularly if

11:25

you're paying , but even if your

11:27

company is , if it's not working for you , no-transcript

11:31

right away . And if you don't get

11:33

the reaction you're looking

11:35

for , find someone else

11:37

. And even if the coach says , oh

11:39

yeah , I'll , okay , let's try

11:41

it this way , let me and

11:43

it doesn't work find another

11:45

coach . You need to be a discerning

11:48

customer okay

11:50

, so let's do

11:52

this .

11:55

I want to be a book coach , right

11:57

, and

12:00

I have a lot like 20 years or

12:02

actually more now you know how old I am

12:04

of writing and publishing

12:07

and published a book and

12:09

the process of publishing another one , the

12:17

process of publishing another one , and based on my over two decades of experience and running

12:19

multiple cohorts , I think I'm

12:21

qualified enough to coach and I've

12:23

already coached people . Actually , I did not even

12:25

advertise it

12:27

. People came to me asked

12:29

for private coaching . So because

12:32

I saw the market demand

12:34

, I'm in the process now of

12:37

launching my own coaching

12:39

program .

12:39

Is this true or are you it is

12:42

true ?

12:43

It's true . Okay , so you're

12:45

giving me free advice here , so

12:48

, and I'm and I'm

12:50

hope , of course , it's going to be helpful for anyone who

12:52

wants to do this Do I need

12:54

to get a certification in book

12:56

coaching or no ? To

12:59

make me more credible In what ? Coaching ? In

13:01

book coaching , book coaching

13:03

and there's an organization that offers

13:05

that . I looked into

13:07

it and it's like maybe

13:10

a couple of grand . Is it

13:12

really worth it ? Okay

13:14

?

13:19

Okay , so great , great question . I know you're

13:21

a journalist , so I , I I want to take this

13:23

in pieces . Okay

13:26

, so you want to be a coach

13:28

and you have a skillset , all right

13:30

. First of all

13:32

, in today's market

13:35

, it's very

13:37

difficult to just say I'm going to be a coach

13:40

, right . So the

13:42

the the idea that you are building

13:44

that expertise

13:46

or offering on top

13:49

of a skill

13:51

set you have , right

13:53

, is super

13:56

important . What do you mean

13:58

? Well , you know

14:02

how to publish and write books

14:04

, or you understand

14:07

journalism , right , so

14:10

you need to

14:12

build coaching on

14:14

top of an existing

14:16

set of experiences

14:18

and skill set , correct

14:20

, yeah , okay , but that's

14:22

not what a lot of people do , but

14:25

you do like , because , partially

14:27

, you have to go out into this very

14:29

busy market and

14:31

be able to differentiate yourself

14:33

. Okay , there are a gazillion

14:36

coaches out there . What's

14:39

your particular value

14:41

add , your value proposition

14:43

that differentiates you ? Well

14:45

, it's going to have something to do with

14:48

journalism or

14:50

or , or the process

14:52

of writing and getting published

14:55

. Okay , all right . So

14:57

I love that , that's great , okay

14:59

. The second thing is , you

15:02

need to be very clear

15:04

. Are you doing consulting

15:07

or coaching ? They're total

15:10

. Well , they're not total , they're

15:12

different . Right , a consultant says I

15:15

am going to give you three options and I'm

15:18

going to recommend one of them and you're paying

15:20

me for my expertise . That

15:23

is actually about , usually

15:26

about the content . So

15:28

if I was going to come to you and say

15:30

I want to write a book , how

15:33

do you recommend I go about writing

15:35

it and you tell

15:37

me this is the process . Personally

15:42

, I think that's advising and consulting

15:44

. I don't think that's coaching . Then

15:47

we get into semantics right

15:49

. To me

15:51

, coaching is more a

15:54

practice of helping

15:56

you find the answers inside

15:59

yourself . I don't know them

16:01

. Only you know your answers

16:03

. Now that's

16:05

coaching in its purest form

16:08

. What the ICF wants you to do to get

16:10

certified , okay .

16:12

I see , so you basically guide

16:14

them to unlock what they

16:16

really want .

16:17

You open them

16:19

up to it through questions

16:22

, tools , frameworks

16:25

, whatever your process is

16:27

, so that you can answer your

16:29

own questions . That's very

16:31

different than saying here's how you

16:33

set up a publishing business

16:35

or here . And

16:38

it's a little bit different than some

16:40

career coaching , which is

16:42

a lot about accountability of

16:45

did you call five recruiters

16:47

? Have you looked on LinkedIn

16:49

and found 10 jobs you want ? That's

16:51

very tactical sort

16:54

of transactional coaching

16:56

, right . But

16:59

what I also want to say

17:01

is there's a kind of a huge array

17:03

. So you need to

17:05

know , when you go out into the market

17:08

, who am I and what's

17:10

my service . And then

17:12

you need to describe how . You need

17:14

to decide how to describe it . Okay

17:18

, I see . And the one

17:20

last thing I wanted to say is , if

17:22

you think you want to be a coach

17:25

and I

17:27

would never hire anyone

17:29

to be a coach to

17:37

be a coach , sometimes I have coaches work for me on certain if they did

17:39

not have certification through some kind of certifying body . If

17:42

I work with some ADHD coaches

17:44

that work for me , I want them

17:46

to get certified with an

17:48

ADHD coaching program

17:51

. That's what I want to see

17:53

. If you came to me and said I

17:55

can do ADHD coaching for you

17:57

and your certification was through a book

17:59

coaching program I'd say sounds

18:01

great , but that's not a good fit . So

18:04

to me , I

18:06

think there are obviously always exceptions

18:09

to the rule , but if

18:11

you're a good coach , you've invested

18:13

in the learning

18:17

, the process of coaching

18:19

and you've invested in being

18:21

certified . There are exceptions

18:24

, but that's my POV

18:26

.

18:27

So you're saying like I should go ahead and invest

18:29

in a certification ?

18:30

Yes , If you want to be a coach

18:32

I don't know if that's actually

18:35

what you want to be or you want to be an advisor

18:37

based on your experience

18:39

and skill I don't know . If you

18:42

put it this way , it wouldn't hurt , right

18:44

, it would not hurt you , and that's not

18:46

a very high price tag , correct

18:48

? Yeah , it almost seems a little bit

18:51

too low if you want my personal opinion , too

18:53

low of what A price for

18:55

the . A couple of grand , yeah

18:57

, okay because , by the way , the

19:00

training does not get you

19:02

certified okay through

19:05

the icf . If , if

19:07

you take a coaching program , you

19:09

still have to go through the testing

19:12

that the ICF administers

19:15

, that is not through

19:17

your program , so there's still

19:19

an additional cost involved

19:21

.

19:22

And the ICF certifies

19:24

all sorts of coaches , or only executive

19:26

coaches . It does no , all sorts .

19:29

Ah , that's good to know . I don't think

19:32

they do Like . I know they do life

19:34

coaching . I know they do life coaching . I know there's ADHD

19:36

coaching . I

19:38

don't know if it's like health

19:41

coaching . I don't think it is , but I'm

19:43

not sure I can't speak to that

19:45

.

19:46

Okay , I want to shift gears a

19:48

bit here and talk a bit about ADHD and

19:52

the reason I mentioned ADHD . I know

19:54

that you have a lot of focus on

19:56

coaching people who have ADHD

19:59

and I've noticed lately

20:02

that there's a lot of adults that

20:04

now identify as being ADHD

20:06

and it has not been the case , and

20:09

when I read the symptom I was like , huh , maybe

20:11

I am ADHD . I don't know if this

20:13

is like . I am just

20:15

reading the news and I decided I am

20:17

, but how do you

20:19

know that and what are

20:21

the symptoms that you've seen with people who have

20:23

ADHD ?

20:24

Okay , Well , I'll tell you

20:26

just , textbook wise

20:29

, there are a

20:31

list of medical criteria that

20:33

you need to sort of meet

20:35

. But one

20:37

thing is ADHD

20:39

and this is my

20:42

understanding and my understanding

20:44

of where the research is today you

20:47

do not develop ADHD

20:49

over your life . You

20:52

are you , it is , it is . It

20:54

is a neurobiological condition . You're

20:56

born that way . Your brain is wired

20:58

differently . Okay , so

21:01

you don't catch it

21:03

like a virus or you don't develop

21:05

it in high school . So

21:08

the um

21:10

? Now , given the

21:13

craziness of technology

21:16

and the bombardment of information

21:18

, I do think we are

21:20

seeing ADHD like

21:22

symptoms much

21:24

more frequently and I'm

21:27

not qualified to say

21:29

well , if you

21:31

have ADHD really , or you

21:33

have the symptoms , should you

21:35

treat it the same way or are they

21:37

different ? That's

21:41

out of my realm of comfort

21:43

, of opining . I

21:45

would say many people feel

21:48

more distracted , less

21:50

able to focus , needing

21:53

more dopamine hits , things

21:55

like that . But let's go back

21:57

to ADHD . If you're an adult

21:59

and you think you have ADHD

22:01

, first of all

22:04

you're born

22:06

with it . Second of all , if

22:09

you have siblings or parents

22:12

that you see similar traits

22:14

, that can be helpful . Like , clearly

22:16

my mother had ADHD . But

22:18

clearly Okay

22:20

, absolutely A hundred percent . Um

22:24

, the other thing is

22:26

it needs to have a derogatory

22:29

this is kind of the

22:31

medical way of framing

22:33

it a derogatory impact

22:36

across multiple

22:38

areas of your life . So if you

22:40

said , if someone

22:42

said , you know , I really have trouble

22:45

focusing at work , but

22:47

I don't have any trouble focusing

22:49

at home , I'm really good in like

22:52

having conversations or even

22:54

in a crowd . I

22:57

can initiate tasks

22:59

, I can complete them at home

23:01

and with friends , and I would say you don't

23:03

have ADHD , you just

23:05

don't like your job , you just are not

23:07

interested in what you're doing at work . You

23:10

need to be able to see the characteristics

23:13

across domains

23:16

. I see , okay , okay . So

23:18

I it doesn't matter if I'm

23:20

at work or with my family

23:22

or in a social situation

23:25

I have a lot of trouble focusing

23:27

in a crowd Okay , it

23:29

doesn't matter what part of my life Okay

23:32

. So that's another key

23:34

thing in terms of what are considered

23:37

like ADHD

23:40

is . Your brain

23:42

is wired differently and it's usually

23:45

about executive function issues

23:48

. Okay

24:03

, can you give me an example ? Yeah , especially when it comes

24:05

to communications , like ADHD people do they

24:07

tend to talk more ? Do they tend to interrupt

24:09

? Do they ? So they're dreamier , they're

24:12

lost in thought ? That

24:14

tends to be a more common diagnosis

24:17

of girls and women

24:19

. And then there's combined

24:21

so just

24:23

because someone is not bouncing off

24:25

, that's kind of our stereotypical

24:27

example of a boy

24:30

bouncing off the walls . No

24:38

, it could be the dreamy girl looking out the window , not paying attention

24:40

. It's more about an

24:42

ability to initiate

24:45

tasks , an ability

24:48

to see tasks through

24:50

and and an ability

24:52

to shift between

24:55

, like the detail in the bigger picture

24:57

. Okay , so it's

24:59

. It's about focus and

25:02

about and about

25:04

the ability to plan . That's what

25:06

your executive functioning skills are for

25:08

, and about your working memory

25:10

, right , what you can hold in

25:12

the short term , and about your

25:15

processing speed . So

25:17

there's a lot of different

25:19

pieces . My son , for example

25:21

, is extremely

25:24

slow processor , so

25:28

it's got nothing to do with his intelligence

25:30

, but what would take

25:32

you and I , what would take you and I

25:34

? You know , a certain amount of time

25:36

to absorb ? It

25:38

takes him much longer . He has to read

25:40

it through . And now is that

25:43

, yeah , he processes

25:45

slower . Okay , and that's part of

25:47

the learning and retention . So

25:53

there's also impulsivity , can you ? Is

25:55

there that space between the amygdala

25:58

and the prefrontal cortex where

26:00

you can like slow

26:03

down enough to make a rational decision

26:05

versus just reacting yeah

26:08

. And then

26:11

there is also

26:14

you know this is not strictly

26:16

in the diagnosis , but like a hypersensitivity

26:19

is also very

26:21

high co-occurrence of addiction

26:23

with ADHD

26:25

, and the

26:28

research today is saying ADHD

26:32

brains are looking

26:34

for more dopamine and

26:36

looking for quick

26:39

hits of dopamine . They

26:42

don't have the ability

26:44

to and

26:46

I might not be using the quite right

26:48

words here , like from a medical

26:50

point of view , but I

26:53

need quick hits of dopamine

26:55

to keep me motivated , because

26:58

what might motivate a neurotypical

27:00

person and be enough dopamine

27:02

isn't enough for me , so I

27:05

look for it in other ways . I have to get

27:07

up , I have to move , I have

27:09

to um , uh , like

27:11

a bright , shiny object . I'm like

27:20

a bright , shiny object .

27:21

I'm constantly looking for ways to keep myself engaged in

27:23

a productive way Wow , fascinating . So we

27:25

have a few minutes left

27:27

and I want to ask

27:30

you a bit about your

27:32

writing process and your publishing journey

27:35

. And the reason I'm asking you know

27:37

? Because you know , of course , it's a podcast

27:39

about writing and publishing and I'm

27:41

curious to know how did

27:43

you publish your book ? Did you find

27:45

an agent ? Do you self-publish , did

27:48

you ? If you found one , how was the

27:50

process ?

27:51

So , if you can walk us through

27:53

your publishing journey , yeah

27:55

sure , if

28:01

you can walk us through your , your publishing journey . Yeah , sure . So I um

28:03

I had been writing for a while online and getting certain things

28:05

published , primarily on Forbes

28:07

, and then Wiley

28:10

, who's my publisher , contacted

28:13

me and asked

28:16

me if I wanted to write a book and

28:19

I said I said yes , and

28:21

then we still went through a process of

28:23

um them

28:26

kind of finally

28:28

accepting my proposal , but

28:30

they came to me and

28:34

yeah , yeah .

28:36

So that , based on the articles that you

28:38

published in Forbes

28:40

and other big publications , did

28:43

you have to find

28:46

an agent after you found the publisher

28:48

?

28:48

No , I did not have an agent

28:50

.

28:51

No , and you're still unagented

28:53

now , correct , yeah

28:55

, correct

29:01

, okay , okay , okay , and you're still unagented . Now , correct , yeah , correct , okay , okay , okay , yes , um

29:03

, do you , do you want to find an agent ? Because , uh , one of the things that

29:05

I hear from other authors is you

29:08

need to have an agent to be protected

29:10

. So I I want to hear your thoughts

29:12

on that well .

29:13

Well , I am going to write another book and

29:16

I will probably

29:18

. I have a very good friend who's an agent

29:20

. I am going to ask

29:22

her if I need one . I trust

29:24

her and I have ADHD

29:27

. I don't do a ton of research . Um , I

29:29

, I , it's possible . Uh

29:32

, I , you know . Look , my

29:34

book came out literally a month ago

29:37

, so it's very early days . I

29:40

, I have an idea of what my next book

29:42

is . I'm not sure who

29:44

is the right publisher . It

29:47

could be wiley again . Okay

29:49

, wiley might not think they're the

29:51

right publisher . I I don't

29:53

know yet . Um , think

30:00

they're the right publisher . I I don't know yet . Um , certainly that you know there are . I did look

30:02

into self-publishing when I was deciding whether or not

30:04

to go with Wiley .

30:06

Uh , it's not cheap and

30:09

it is not cheap

30:11

, but it's like uh , at

30:13

least five , six grand . I .

30:15

I'm surprised it's . I've heard numbers

30:17

much higher than that , but if

30:19

, if you do it yourself , it's

30:21

five , six grand .

30:22

If you hire like a huge uh

30:25

, let's say , self-publishing agency , it

30:27

can be like 20 grand or more that's

30:29

, that's what I heard . Yeah , I

30:32

looked into all of these options . Yeah , yeah

30:35

.

30:35

I think the thing about

30:37

the self-publishing route is

30:40

you have a lot more freedom

30:43

in how you do things , whereas

30:45

you know Wiley

30:47

, like , knows what it does . It does

30:49

things a certain way and that's

30:52

how they're going to do it , and you

30:54

know you need to look

30:57

at that from an author's

30:59

point of view . What

31:01

do you want ? And

31:04

the clearer you are on the kind

31:06

of book you're writing , the

31:09

more I think that helps

31:11

you find the right publisher

31:13

or decide to self-publish or

31:15

hybrid publish . Um

31:18

, you know , if you know , for example

31:20

, you want to write a

31:22

book with a lot of graphics and

31:25

sort of funky

31:27

type and you

31:29

know a lot of images , to

31:33

me a lot of publishers

31:35

won't do that . That

31:37

may be more a self-publishing route or

31:40

it would be a very specific

31:42

niche publisher .

31:44

Yeah , how is the book doing

31:46

, by the way ?

31:47

I think it's doing well . Yeah , I've

31:49

like a lot of fantastic

31:52

reviews . It's

31:55

pretty evergreen because it's

31:57

you know , basically 10 years

32:00

of the frameworks I use

32:02

summarized

32:04

into 10 , 12 frameworks that I

32:06

use all the time in all my engagements

32:09

, and sort of served up so

32:11

that you as an individual can

32:13

use them yourself . So

32:16

it's you know , it's not

32:18

like about the hybrid workplace that

32:20

is topic of the day , right

32:22

? And yeah

32:25

, like I , I think

32:28

my next book will be harder to

32:30

write because this

32:32

book , like I actually now truly

32:35

believe we all have a book

32:37

inside us . Yeah , whether

32:39

anybody wants to read it is a different point

32:41

, but we all

32:44

have a book inside us and

32:46

in a way , that's what I did . I

32:48

just told my story . Right

32:51

, my next book

32:53

, I will need to interview

32:55

a lot of people and figure

32:58

out what do I do with that . Like

33:00

, it will be more time

33:03

intensive and more complicated

33:06

because it won't just be what's in

33:08

my head validated by a little

33:10

research . Yeah , right , it will be

33:12

. It will be different

33:14

and I'm still

33:16

trying to kind of wrap my head around

33:18

that .

33:19

Yeah , well , best of luck , and

33:23

I know you're very busy so I'm not going to take

33:25

more of your time , but

33:28

this has been fascinating

33:30

and when

33:32

I look into this coaching

33:34

certificate and

33:37

best of luck with your book , with your

33:39

coaching career , and for anyone to

33:41

reach you or buy your book , how can they

33:43

reach you ?

33:44

Oh , thanks for that . So the book is

33:46

on Amazon . Antonia Bowring

33:49

Coach Yourself , increase Awareness

33:51

, change Behavior and Thrive Real , easy

33:53

to find . You can also buy

33:55

it or contact me through my website

33:58

, which

34:09

is ab-strategiescom , and

34:11

I'm on LinkedIn . Just my name , antonia Bowering , and my passion

34:13

project is . I'm on LinkedIn , just my name , antonia

34:16

Bowring , and my passion

34:18

project is . I'm on TikTok talking

34:21

about ADHD . Antonia

34:25

Bowring , 963

34:28

.

34:29

You get a lot of engagement on TikTok

34:31

. No .

34:32

Well , I am inching my

34:35

way up to becoming viral . Good

34:37

for you .

34:38

I'm going to add you to . I'm

34:40

on TikTok but not that active . But yeah , I'll

34:43

add you .

34:43

Oh okay , find me , follow me

34:45

. I'll be so happy , okay .

34:48

Thank you very much and

34:50

, for anyone who's listening or watching

34:52

, thank you for joining us for

34:54

another episode of Read and

34:57

Write with Natasha and , until

34:59

we meet again , thank

35:04

you for tuning in to Read and

35:06

Write with Natasha . I'm your host

35:09

, natasha Tynes . If today's

35:11

episode inspired you in

35:13

any way , please take

35:15

the time to review the podcast

35:17

. Remember to subscribe

35:20

and share this podcast

35:22

with fellow book lovers . Until

35:24

next time , happy reading

35:27

, happy writing .