SRE LIVE with Sergey Ross
SRE LIVE with Sergey Ross
Episodes
Episodes of SRE LIVE
Mark All
Episode NotesNazar Risafi takes us backstage and behind the scenes of “How Crime Works” by Insider. This is a show revealing the inner workings of organised crime. It uncovers the business of crime, the structure supporting it, and the polici
Portland Helmich, a real pro-storyteller, is sharing her career story in traditional media. We get into how she worked on immensely complex narrative style podcasts and documentaries, what it means to be authentic, self-awareness and more. Key
A TV Pro with 9000 hours and 16 years of on-camera work, Darren Simons is as enthusiastic about presenting today as day one. He shares his secrets to ultimate authenticity as a TV presenter.We get tactical as well: working with teleprompters,
Nigel Paine is an ex-Head of Training and Development at BBC. He joins me to talk about secrets of exceptional TV presenting, interviewing quirks, journalism in his career, and teleprompter techniques. Highlights: How Nigel got into journal
Old-school journalist and founder of Future Net Zero Sumit Bose talks about what he learned from the big guns in the 90s, journalism vs hosting, fame, and why media world is shit. Highlights:“Longer you are in media, the more you realize it
Paul Coia has been presenting on BBC for over 37 years. We talk about what makes a real difference in how you present on video, essentials of a great interview and more. Highlights: How Paul coached a telecom exec to deliver a killer speech
Yaag Ganesh, director of marketing @ Avoma talks about building personal content online, power of side gigs in guiding your career, and what made his career pop. Highlights:How Yaag got to chat with Guy Kawasaki on ClubhouseWriting a compe
Super excited to interview Aram Melkoumov, the CEO of a product studio agency Crowdlinker about the hardships of being a CEO.Here are some of the cool talking points:glorification of Elon Musk and entrepreneurs who go 24/7what is one of the
Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages. I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build yo
Having great ideas is a skill, and having controversial ideas is necessary to stand out in any industry. Founder of Offended Marketing, Dan Kelsall shares why we should look at TikTok and Instagram for inspiration instead of old school profess
Episode NotesIn this episode I'm chatting with Val Geisler, an email marketing black-belt and a founder of Fix My Churn. She shares her experience of building a freelance career around email. Key talking points:why storytelling is a great s
B2B companies can learn a TON from B2C and create vibrant brands audiences relate to. Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce.Key takeaways
Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure. But, John Collins, director of content at Intercom believes that quality, engagement and str
Trust is the most important factor in a startup, both when looking for a co-founder and when pitching to VC's. Jason Smith, serial entrepreneur and the CEO of a company called Klue shares the human side of a startup experience, from the import
This is a heavy video tech interview, so if you are not into it, skip this one. When shooting a video, a good story comes first, the right crew comes second, the equipment only comes after. Ben Consoli, founder of BC Media Productions, says t
Making videos has become so easy it is now a must for companies to produce content in this format. Tyler Lessard, VP Marketing at Vidyard tells us:how he reached 23,000 views on a video he paid 300 dollars forhow companies can create a cust
Great content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about. There is no one way to produce cont
89% of all ads are immediately forgotten. Creative ads are born when the client is crystal clear on their goal, and trusts talented marketers to do their job. Marketing disruptor and loudmouth Paul Mellor was on Media Camp to share his experie
Positioning a brand means building a story around it. Good stories are the ones the audience feels part of. The ways to do this constantly evolve on all platforms, but the fundamentals are the same.My guest this week is Mark Evans, fractional
All the best marketing is hyper personalized. That also means most of it doesn’t scale. But that is the only way to build real fans and your company brand if you are playing a long game. This time I’m interviewing the CMO of Toronto based rea
In today’s interview I’m talking to James Mulvany, the founder of podcast platform podcast.co. We cover a lot of specific aspects of running a podcast. Here’s are the key ones:How to generate business from your podcastHow to interview peop
In today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show). We are not talking about new fancy marketing tactics here, rather the importance
In this episode of Media Camp we are meeting an amazing B2B copywriter from the UK Tamsin Henderson. She also created a series of extremely successful copywriting courses on Udemy (link below). Here’s what you’ll hear about in our chat: How
In this interview I had a pleasure to speak to a fantastic marketer and a Linkedin enthusiast Katie Mitchell. We speak a lot about brand, Linkedin and creating content that you want to read or watch. You’ll hear about:How much impact brand
In this interview, I had a pleasure to talk to Mark Kilens, VP of Content and Community at Drift. Previously he was leading Hubspot Academy content model as a VP. Mark is one of the most energetic guests I had on the show. He shares excellent
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