KeyOne’s IDAN System: Fixing Checkout for E-Commerce in the DACH Region

KeyOne’s IDAN System: Fixing Checkout for E-Commerce in the DACH Region

Released Tuesday, 8th April 2025
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KeyOne’s IDAN System: Fixing Checkout for E-Commerce in the DACH Region

KeyOne’s IDAN System: Fixing Checkout for E-Commerce in the DACH Region

KeyOne’s IDAN System: Fixing Checkout for E-Commerce in the DACH Region

KeyOne’s IDAN System: Fixing Checkout for E-Commerce in the DACH Region

Tuesday, 8th April 2025
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0:05

Welcome to startuprad.io.

0:09

Your podcast and YouTube blog covering the German

0:12

startup scene with news, interviews, and

0:16

live events. Hello and welcome everybody. This is Joe from startuprate.io, your

0:24

startup podcast and YouTube blog from Germany, Austria, and Switzerland.

0:28

Today we have a very special guest with us, Julian Pfeiffer, a

0:32

very young entrepreneur who's already making waves in the

0:35

startup world with his company KeyOne. But

0:39

before he was an entrepreneur, Julian was a promising

0:42

footballer even playing for the youth team of Eintracht Frankfurt.

0:47

Growing up in a family of successful entrepreneurs, he learned early

0:51

on the importance of innovation, leadership, and perseverance.

0:55

Now with KeyOne, he's taking on the world of digital payments

0:58

and identity validation. Julian, thank you for being here with

1:02

us today. We're excited to dive into your journey and learn from your

1:06

experiences. Yeah. Thank you for having me, Joe.

1:09

Totally my pleasure. Let me tell you a few words about our

1:13

enabler, HDII, and the Enterprise Europe network,

1:17

Hessen, made this recording possible.

1:20

Thank you very much for them. You can learn more down here in the show

1:24

notes. Julian, could you start by

1:28

telling us a bit about your entrepreneurial journey and how you

1:31

transitioned from being a youth footballer with with Eintracht

1:35

Frankfurt, for everybody who doesn't know it, they're senior

1:39

their top team, so they do have more teams in this association.

1:43

Their top team plays pretty good in the number one

1:46

Bundesliga here in Germany to becoming a successful

1:50

entrepreneur. Yeah. So for me, much changed during the COVID nineteen

1:53

pandemic. Since I decided that time to to stop playing

1:57

for Frankfurt and due to regular many regulations, I

2:01

also did homeschooling. And in in that

2:05

time, after after doing these these tasks from home, I kind of liked

2:09

it and stayed in the homeschooling process and did not went back to the

2:12

normal educational way. And,

2:16

after some time, the task in school were a bit too boring. Now no

2:20

matter if it's the the normal educational way or from homeschooling, that's why I

2:23

decided to start, studying business informatics, by my

2:27

own. And meanwhile doing that or doing during that time,

2:31

I then had many internships at at different companies.

2:35

For example, I was at health portal, at an online shop, at a law

2:39

firm, at a software firm, at a telecommunications company,

2:43

at a IT service firm, and and and many more. And, yeah,

2:46

doing one of these internships, the idea for q one came, and,

2:50

I founded it shortly before my sixteenth birthday.

2:55

So still with 15, and, yeah, two weeks ago now, I turned

2:58

17. That is pretty young,

3:02

to be an entrepreneur, but I think there's a lot of promise in

3:06

you. Talking a little bit about growing up with

3:10

an entrepreneurial father must have had an significant

3:14

impact on your own journey. How did your father's work

3:18

influence your decision to start your own business? I

3:21

think for sure, it definitely influenced my my decision to start my

3:25

own business. At the end of the day, it was still my own will to

3:29

do something, and I just had a lot of positive examples,

3:33

from home because, my father and also my mother, my

3:37

parents, they all always have a have a positive work attitude.

3:41

Also, I joined my father from time to time in the office. Maybe I was

3:44

not doing the things that I do right now, but just to to to get

3:48

the first impressions in the in the early days. And,

3:52

I will also have my my parents had discussions about the business and the

3:55

companies, at home at dinner. I also tried to to to

3:59

get some informations and just to to hear what's what's up. And,

4:04

since I had the opportunity to get as many informations, I think it was

4:07

it was really good for for my start. And, also, nowadays,

4:11

I'm able to ask my dad any question at at at any

4:15

time. So it so it definitely influenced my decision to to start here.

4:19

Yeah. So basically, at dinner table, you do have your own

4:22

coach, which is pretty neat.

4:27

Going a little bit into your personal entrepreneurial journey.

4:31

You just told us you effectively started your company

4:35

when you were 15. I'm sure

4:38

that comes along with with its own set of challenges. Mhmm.

4:43

What were biggest obstacles you face, and

4:47

how did you overcome them? I think the the

4:50

biggest problem we had at the beginning was, kind of the hen and egg problem.

4:55

What what comes first, the hen or the egg? For us, it was, since our

4:59

business model is like that, that we have on one side, shops that use the

5:02

online shops that use our solution and also, users that use our

5:06

solution. And if you do not have any shops that

5:10

do not have any users that that use key one, it may be not too

5:13

easy to to get the first customers. What did we do to

5:17

overcome it? We we just literally

5:21

walked through the streets here near Frankfurt,

5:24

and we're trying to convince, local shops that also had an

5:28

online store. So at the beginning, we were doing pretty good with

5:32

that and, convinced many online shops at the beginning.

5:35

And, for sure, now, this is going automatically,

5:39

and we do not need to go manually on the streets anymore. But,

5:43

at the beginning, that was the way we we overcome that these

5:47

obstacles. Yeah. Mhmm. You

5:50

already went a little bit into key one.

5:54

It's an innovative approach to simplify addresses,

5:58

delivery, and payment methods. Can you walk us through

6:02

the idea for how

6:05

KeeOne came about and what sets you

6:09

apart from other solutions? We we may also

6:12

add that in Germany, mail delivery is

6:16

usually pretty easy. You have even and uneven,

6:20

numbers on one side of the road, but the trouble starts when this

6:24

is not the case. For example, even in uneven numbers, you have

6:28

only numbers on one side of the road. Or, for example,

6:32

I do have friends who live in one street, but do have

6:35

the street address from from the back entrance or stuff like that. Mhmm.

6:39

That's when it starts to get really confusing. Right? Yeah. Yeah.

6:43

There are a few things, where where mistakes could happen.

6:47

So so the idea, for Kiwanen, I then

6:50

came, when I was doing one of my internships at an

6:54

online shop, because people were typing,

6:58

in some some crazy stuff into the in the checkout process,

7:02

because there are the normal fields like the postal code, the street, the house

7:06

number, the city, the street name, and, some people were

7:10

typing then in their postal code into the, house number

7:13

field, and the next one was typing in his street name at the city field.

7:17

And because of that, sometimes we had to change it manually,

7:21

at this online shop, or we even had, also address validation

7:25

systems. And sometimes they were not working properly.

7:30

And and because of that, we I

7:34

I thought then, okay. We need to change something about it because it there

7:37

were many custom, for this online shop because the package needs to

7:41

get sent out once. Yeah? Then the the,

7:45

the package will not be delivered because there's something wrong in the address. It will

7:49

come back again. We have to pay the fees for the transport again.

7:52

Then someone in the in the customer support needs to maybe write an email or

7:56

even call the customer and, then send it out again so the costs

7:59

were too high, where I thought, okay. We need to have a platform where we

8:03

have centralized user data, which is really correct.

8:07

And and then the idea of how key one came to just save all your

8:11

data behind this one behind one key, behind your ADAN.

8:16

And, yeah, over the time, the benefits

8:20

added up. Yeah. At the beginning, the key benefit we saw was the

8:23

the deliverability. But, over time, we have now

8:27

many many more benefits than not only the delivery, but maybe I wish to say

8:31

some a bit more about that later, here in our podcast.

8:35

But, yeah, the the the unique selling

8:38

point of, q, q one has a unique selling

8:42

point, since we are the only solution like that on the market,

8:46

with these with these functionalities. When you've been talking about simplifying delivery

8:53

addresses, what came to mind, for example, is, like, all

8:58

the farms that are located somewhere outside of towns or the the the former

9:05

mills were very much hidden close to a river or a

9:09

creek somewhere. I vividly remember working for the

9:12

Red Cross and looking for address that literally said

9:16

outside Number 17. And you just wish

9:20

her that that was outside of the town. So how

9:24

how can you help, with better delivery there?

9:28

On on that point, we have added some features. I don't know if you

9:31

if you know it right now. It's it's called what's your words address, for example.

9:35

Exactly. It's a company from the from The US, and they have,

9:39

nine, square meter squares all over the world. So it's

9:43

a three word address. For example, it's called Now Tree,

9:47

green and floor. I don't know. And then we

9:51

know roughly where the address is as well as we have the,

9:56

geodata where users can type in their address on the

9:59

square meter exact. For example, also with block houses or or anything

10:03

similar, sometimes the the delivery man, he does

10:07

not know maybe where the entrance is now, so people can really point where

10:10

the door is now for for ringing or, yeah, parking the

10:14

packages if someone is not at home. Mhmm. When you talked about this, what

10:18

came to mind is a hunting cabin. Mhmm.

10:23

Yeah. As someone with background in sports,

10:27

do you think your experience as a former football player

10:31

has shaped your leadership style or your approach to team building in

10:35

your start up? Yeah. I think, in general, my my

10:39

whole mindset and my personality is influenced by my by my past

10:42

respectively by my by my sport experience. To maybe

10:46

make a few examples, I think, what I learned from

10:49

from my past sport experience is maybe to to always be

10:53

fearless. Yeah. Just do whatever comes and try it

10:57

out. But also, a thing which comes from sport is to

11:00

always want to win and,

11:04

to have have fun and enjoy what you are doing. I think if someone

11:08

wants to to build up a big company and hasn't does not have

11:12

fun in his daily activities, it wouldn't he wouldn't be able to to

11:15

get it successful. So just enjoy what you're doing and have

11:19

fun, but, accept of that. Always keep

11:23

going no matter how hard the obstacles are and then maybe learn a bit of

11:27

every challenge or every problem to to also, yeah,

11:30

grow personally. Discipline, a big point

11:34

in my eyes. Yeah. So discipline maybe and and being

11:38

positive all the time, I think the key the key,

11:42

I think maybe that that shaped my mindset and personality for my

11:45

sport experience. Maybe what I can also add here is that no one

11:49

in my family ever played football before or had any knowledge in this

11:53

field. So I really I really had to to invest a lot to be

11:56

successful also in that field. Yeah. For our

12:00

audience, Julian has faced a lot of challenges

12:04

early in his entrepreneurial journey. For those listening

12:08

who may be considering starting their own business, what would

12:11

you say is the single most important trait to succeed

12:15

in those early stages? Drop your thoughts in the comments

12:18

below. We'd love to hear what our audience thinks.

12:24

Innovation and growth. One of the key

12:27

one of key ones innovations is the iDEN system.

12:31

It's it sounds pretty similar like the iDEN system, which

12:35

simplifies the address and payment process. Can you explain how

12:39

this system work and what benefits does this bring,

12:42

especially from the perspective of customer and the

12:45

merchants? Because I think we already, understand

12:49

pretty pretty well how we get our, packages

12:53

delivered to a outside farm, an

12:57

external mill, or, some other place like a hunting

13:00

cabin? Yeah. Yeah. Yeah. For sure.

13:04

So so EDAN stands for, international delivery address

13:08

number. And, like I explained before, users are able to

13:11

save, the data which they need for an online checkout behind,

13:15

their items. So they will save their invoice addresses, their delivery

13:19

addresses, their payment method, and and many more features

13:22

behind this item and then have the opportunity in this

13:26

online shop, to just order with their with their seven

13:30

yeah. Maybe I can add that, it's it's seven digits long and alphanumeric.

13:33

So my item, for example, is now one Julian.

13:37

And in the checkout process, you would just need to type in your item and

13:41

then can or directly order from there on and do not need to type in

13:45

your data manually or create an account now at this on EdgeShop to

13:48

register. So so

13:52

only only the item is needed for the checkout.

13:56

Also, the a big benefit for the for the users is, the

13:59

the data security. I mean, for sure, if you have,

14:03

only one website or one platform where you save your data, you don't need

14:07

to register at 20 online shops. For

14:10

example, I think the the, no. The,

14:15

like, the the average registrations that every user

14:18

has, is, like, 25 registrations in online shops.

14:22

Also, let's say now someone would move from Frankfurt to Berlin and is

14:26

registered at 25 online shops. He would need to change his address

14:30

at every online shop where he he's registered. For example, now it's the twenty five

14:33

whiskey one. He would change his address once. The newest version would get

14:37

saved in database, and the next time there will be a fetch from the on

14:41

in the online shop, he will directly have the new address in the in the

14:44

checkout process. It's also maybe, a nice feature.

14:48

But, except of that, the users have have the benefit that

14:52

we have, discounts and vouchers with with,

14:56

nearly all of our partnerships. That means you are not only able to just

15:00

save your data after your registration. You are even able to

15:03

get, let's say, 10% at the bike shop, 5% on

15:07

toys, and sometimes even up to 80%,

15:11

that you even that you just get exclusively with KeyOne

15:14

or or iDEN. Yeah. Maybe that was

15:18

it's for a lot for the user side. Otherwise, I won't talk too much. For

15:22

the shops, the biggest benefit that we now

15:25

receive from feedback but also from from

15:29

case studies is the the new customer acquisition. Yeah. As you can imagine, if you

15:33

have a big database with user, with user data,

15:37

you you you you just need to promote, for example, now an online shop on

15:41

your platform, on your website, or say here, this online shop's offering

15:44

this deal, for example, and directly users will

15:48

will try to order there, and, they will get many new customers

15:52

and can even make them to customers which which which will last long

15:55

and order more often than only once. And,

15:59

also, for the online shops, there is kind of

16:03

let let me say it like this. Maybe why why is everyone ordering it on

16:07

Amazon? Amazon, everyone is ordering because it's that easy. You

16:10

can check out quickly. You have saved all your data, so you just need

16:14

to put your product into the cart and can, direct the

16:18

order. If you now have such a Amazon similarity, I would

16:21

say, in in many online shops where you just need to

16:25

type in your key now and can order from there without creating an account

16:29

or typing in your data manually, this could also be a big benefit

16:33

for smaller shops to get maybe a a bigger percentage of

16:37

the market. I do not want to compare

16:40

here, key one with Amazon and to to to put Amazon

16:44

as a competitor, but, that that's also a

16:47

benefit in my eyes and, for sure, like we mentioned already with the

16:51

with the addresses, with the correct delivery addresses, invoice

16:55

addresses. Shops won't have any problems with with their with the

16:58

transport and deliveries. Yeah. I was I was

17:02

actually smiling here on my side, when you said your,

17:06

key one address is Julian 1. I was

17:10

wondering, can you choose, like, any word and

17:13

number combination there? Because there are a lot of people out there

17:17

with a wicked sense of humor.

17:21

And, I do see a lot

17:25

of, not safe for work names that

17:28

they'll also come up in this process. Nearly

17:32

nearly every island is possible. It's

17:36

for example, now it's a zero in the o. So you are not able to

17:39

have a zero or o in in your island so that we do not have

17:42

any kind of, issues when when people do not know. Do I have a

17:46

zero now in my island or a z or an o? That's why this is

17:49

not possible. But, otherwise, except of some words which are blocked, you

17:53

are able to choose choose any I then. Yeah.

17:57

I see. And the other thing which would have been

18:01

come in for me pretty handy is, I I

18:05

was smiling again because I'm sure you're not old enough to have

18:09

ever experienced this, but, credit cards do have a

18:12

expiration date a few years in the future, which at one

18:16

point made me and Sunweb Radio very big headache

18:19

because I got a new card and I did not remember

18:24

where I had, like, the old card on file,

18:27

and it gave me, like, two month, two month

18:32

for two month additional work just because this credit

18:35

card expired, and I had to make sure, to to put

18:39

the due, the new data into, like, all the places,

18:43

which which was also, something I could have

18:46

avoided with that. Yeah. Yeah. For sure.

18:50

So I did not have this problem yet, like you mentioned. But,

18:54

that would also be here as we could avoid. Yeah. Yeah.

18:58

But I was wondering, what role does innovation play

19:02

in a company's growth strategy, and how do you keep the

19:05

team motivated to continually innovate

19:09

in such a competitive market? You just talked about,

19:12

Amazon. There's now T Mobile. There's now Shine, and a lot

19:16

of local and European big players as well.

19:20

So we do not only have innovation, like, on the technology part or development

19:24

part. We have innovation in every part of the company,

19:28

especially in in marketing, who's made now finding new,

19:32

platforms for for when you use this, which are maybe not too

19:35

overloaded yet with with with, other companies doing marketing on

19:39

it or if it's on content creations now. So there are multiple

19:43

areas in the company where we are doing innovation.

19:47

About the team keeping keeping the team motivated, I do not have any

19:51

difficulties with that, because we have we have such a

19:55

nice and dynamic young team that everyone is motivated all the time.

19:58

And then, the general the the the company

20:02

culture and all this is is very good for us. Why would we not have

20:05

any any issues with that? I see.

20:10

For our audience, KeyOne's item system is an

20:13

innovative solution in the digital payment space.

20:18

I was wondering for our listeners

20:21

who are also in tech and the startup world,

20:25

have you come across any similar innovations that are changing the game for an

20:29

industry? Feel free to share your thoughts and interesting

20:32

innovations you've come across down here in the

20:37

comments. You guys at KeyOne are

20:41

growing rapidly. How do you manage? You you already

20:44

talked about company culture, the company

20:48

culture and to maintain a strong team dynamic

20:52

in in in in with such complex,

20:56

with when the company expands so quickly.

20:59

So I think that's a challenge for almost every entrepreneur out there.

21:04

Yeah. Yeah. Like I mentioned before, the the

21:07

culture, for for us at q one is is

21:11

it's for me, it's the perfect culture. It's like,

21:15

friends and family, the team, and we are laughing together.

21:18

We are eating together. We are cooking together even sometimes in the office.

21:22

Maybe we are even going out after work together. So

21:26

so I could not imagine a better team. I'm I'm really,

21:30

really grateful for that. So, also, we do not have any difficulties,

21:34

with with maintaining a good culture in between because,

21:38

like I like I mentioned, we are a young team and dynamic, and everyone

21:42

has ex it's experience in in in in some areas

21:46

while we are able to to also, yeah, grow grow rapidly.

21:51

Mhmm. I see. We will be back after short

21:55

break. Welcome back,

21:59

guys, to our interview with, Julian, the founder of

22:02

KeyOne that offers a unique

22:06

delivery IDEN address. I'm

22:09

talking about market trends and entrepreneurship

22:13

here. We are seeing a lot of emerging trends in the tech and

22:16

startup ecosystem, especially with the rise of digital payments

22:20

and identity validation solutions. How do you see

22:24

the the market involving over the next three to five years?

22:28

And where do you think KeyOne fits into that

22:31

picture? I see

22:35

various development directions in the ecommerce market,

22:38

and key one is, yeah, profiting nearly of all of them.

22:43

I I I think AI artificial intelligence,

22:46

will play will play a transformative role also in the ecommerce

22:50

market, and we even anticipate their their solutions that go beyond

22:54

what we can currently imagine. Also for for QAna,

22:57

maybe we'll we'll say something about that later about, artificial intelligence.

23:01

But, also now after a few years without the big growth in the ecommerce

23:05

market, I think that, in the next few years, the ecommerce

23:09

market, will will will definitely grow. Also, we'll

23:13

even outperform the the local shops even more now.

23:17

Since it's also getting easier for people to start their first shop or a

23:21

new shop, with now the launch of of TikTok shop in Germany

23:25

and also other social media apps like like Instagram,

23:29

Meta, Instagram and Facebook, where people are able to have their

23:32

own shop and get in touch with ecommerce industry

23:36

and maybe have the first shop. And if it's going quite well for them like

23:39

that, they would maybe also build up their their first real online shop

23:43

without a social media app, where I think, the ecommerce will

23:47

still grow. And, also, I I I saw a study a few days ago

23:51

that in the next few years, 60% of

23:54

all purchases in online shops will be done over,

23:58

digital wallets. Yeah. And key one is, the the only

24:01

solution in Germany with these functionalities, also for for the

24:05

digital wallet point now. Where do I see q one in the next three to

24:09

five years? I see q one in the in the next three to five

24:13

years as the leading company in in that in that k in

24:16

that case, in in the DACH region. Yeah.

24:22

Mhmm. Being young and active in the start up world, how do

24:26

you approach balancing short term results

24:29

with the long term vision of your company?

24:35

I think I think, short term results

24:39

are not a contradiction to our long term vision. Yeah. They're more

24:42

like a part of it, like like steps on a staircase.

24:46

So we are trying to maintain a balance between short and long term

24:50

results to neither chase quick, wins at the

24:54

expense of sustainability nor lose, agility

24:58

by sinking too far ahead. I think also good analogy for

25:02

this in in sports is, let's say a team wants to win,

25:06

the champions league. Yeah. It cannot only focus on the final vision. Yeah. It

25:10

must take it one game at a time, ensuring continuous

25:14

continuous progress by keeping the big picture in mind similarly to q one.

25:18

We focus on hitting key milestones such as getting more users, getting

25:21

more shops, securing funding, expanding to new

25:25

markets, and many more. But that helps us to move step by step forward,

25:29

to to our ultimate vision, of becoming then the market leader in the

25:33

DAF region and expanding to even more markets than the ecommerce,

25:37

market in even more countries. Mhmm.

25:42

Your influences and inspirations. You mentioned your

25:46

father as a successful entrepreneur. What

25:49

specific advice or lessons has he shared with you

25:53

that you're still applying to your own business and journey?

25:57

Wow. That's a good question. I think

26:00

there are there are countless lessons I've learned from my father,

26:05

as many of our conversations have shaped my my mindset and

26:08

does my approach to business. Maybe a few

26:12

key key insights might be, that every

26:16

problem can be solved with the right mindset. Yeah. And,

26:19

also that the challenges are not roadblocks, but rather steps on the ladder to

26:23

personal growth, what I mentioned earlier, before.

26:27

Also for me, I had some injuries, in in

26:30

football. Many others maybe would would have been

26:34

sad and think, oh, why did it happen to me and not to someone else?

26:38

But, for me personally, I always try to to figure

26:41

out why this why did it happen? Why did god

26:45

gave me why do I receive this challenge? And maybe then to

26:49

think, okay. What can I learn from it and and what's different in that situation

26:53

that I did not have in my life before maybe?

26:56

But also, the way the way we approach a problem, yeah,

27:00

mentally often often determines the the the outcome.

27:04

And, what lessons out a good a good lesson, I think,

27:08

that you told me is that that everyone everything, like, becomes materialistic,

27:13

started as a sword. Yeah? No matter if it's now a a a

27:17

rocket, record, chair, no matter. Everything

27:20

started as a sword also with artificial intelligence. That means that

27:24

also helped me staying confident in turning

27:28

vision into reality. So so these

27:32

are some of the some of the insights, lessons he taught me.

27:36

If I if I would move on, I think I would talk too much now.

27:39

So also

27:43

wondering, there's a big inspiration inside your family. Are there

27:47

any entrepreneurs or leaders you admire or you draw inspiration

27:50

from outside of your family? Mhmm. Mhmm.

27:54

Yeah. There are there are many, entrepreneurs that I that I

27:58

admire. I could name a few without wanting to

28:02

judge their political influence or, or

28:06

anything. For example now for example now Elon Musk, I think what

28:09

he achieved in the in the past is absolutely incredible

28:13

with with PayPal and, and also now now Tesla and

28:17

SpaceX. The things he's bringing into life are absolutely

28:21

incredible. He just has a thought, and then directly,

28:25

it and he brings it to reality. So I think Elon Musk, what

28:29

what he did also was was selling PayPal for, I think it was

28:32

1,500,000,000.0. Also, and his shares were were only

28:35

worth hundred 80 only hundred 80,000,000.

28:39

But also the founder of Telegram, for example, Pavel Durov,

28:43

I think what he achieved, they are a team of less than 40

28:47

employees, and they, have achieved the milestone of

28:50

getting more than 1,000,000,000 users. The

28:54

founders of Instagram, I think it's also a great story. Or

28:58

or the the the the, WhatsApp story, they sold the company

29:01

for $119,000,000,000 with less than 60 employees.

29:06

I think that's also one of the the the best stories

29:09

in this market in the somewhere brothers maybe, yeah,

29:13

who also founded Zalando and then many other businesses.

29:16

But also from my close or personal environment, I

29:20

admire entrepreneurs like the the father of two friends of mine

29:24

who build up a company with now nearly, 1,000,000,000 in

29:28

revenue, and, they also started in roughly my age.

29:32

So there are definitely a few entrepreneurs that I

29:35

admire. Yes. I think so.

29:39

Looking at your future plans and vision,

29:43

what's next for q one? What's next for q

29:46

one? There are there are many products and features we will we will launch

29:50

in the in the, near future. Some of

29:54

them, I can maybe tell, from the development we

29:58

started q one. It's easy to integrate new systems,

30:01

and our German listeners will know maybe Payback. Yeah. I

30:05

don't know if if the people from from outside Germany will know

30:09

it. But for Payback, users can get points if

30:13

they buy something with their Payback, app or card. And,

30:17

also, we could integrate or we want to integrate solutions

30:20

like Payback into the, into q '1 so

30:24

that users only need to maybe, save their

30:28

Payback customer ID in their KeyOne account. And if they're on an

30:32

online shop which supports Payback online, it could

30:35

automatically fetch the the pay for Payback customer number to

30:39

even integrate that. Also, an an own

30:42

payment message of key one. At the moment, we are not handling the

30:46

payment. We are giving the user the opportunity to save his payment,

30:51

his his favorite payment, solution.

30:56

But we are not, not

31:00

we are not handling the payment at no at the moment. Also,

31:03

the integrated creation of artificial intelligence is is very

31:07

interesting for q one. There are a few concepts we

31:11

have planned for that. Nothing that's fine and where I could

31:14

just say more about it, but also on on

31:18

loyalty bro program where users

31:22

get, points for their engagement on

31:26

social media post now, for example, or videos or in general

31:30

for the engagement in in or ordering with q

31:33

one for the engagement in in in in

31:37

touch with q one. But, yeah, except of of

31:41

launching new products and features, we we also, constantly

31:45

optimize the the current solution, platform or the the

31:49

plugins now, the APIs. Yeah.

31:53

I hope I was able to to answer your question. Yes. And

31:57

where do you see this all emerge, get

32:01

together in the next five to ten years?

32:04

In five to ten years, I I, for sure, want to look back on a

32:08

on a big success. But I think in the next, five

32:11

to yeah. Five, six years, we could,

32:15

well, we we will see a huge international reach, of

32:18

KeyOne, maybe also in over a hundred thousand online

32:22

shops that use KeyOne already. We want to

32:25

have more than 10,000,000 active users per month,

32:29

in in that time. But but even more industries

32:33

and and markets should, should profit from the system

32:37

that time, not only in the ecommerce market. But

32:40

yeah. For example, the the standard things also for me personally and my

32:44

family that everyone is healthy and fit.

32:48

Yeah. We'll be back

32:51

after a short ad break after, for the

32:55

last few questions. Hey, guys. Welcome back to the last part of my interview with Julian,

33:06

the founder of KeyOne that offers the IDAN

33:10

number for getting your deliveries and payments in one

33:13

short word. Football played a huge role in your

33:17

life, and now you're focused on entrepreneurship. Do

33:21

you still find time to watch and play football? And

33:25

how does it help you to unwind and motivate you?

33:29

Yeah. I I still take the time to play football. So two times

33:33

per week, I I take the time to play with my friends,

33:37

and get a free mind to to have place maybe also for for new thoughts

33:40

and ideas. I think that's very important for me not

33:44

only to keep me motivated, but also just to, like I

33:47

mentioned, get a free mind and forget everything what's forget all the

33:51

challenges and then focus afterwards on on on all the the

33:55

ideas for it again. Watching football is

33:59

most of the time not possible time wise, but sometimes I

34:02

I managed to watch a game the evening with my dad and then talk

34:06

about, a key one habit. But,

34:10

yeah. So I definitely I definitely take the time for

34:14

for playing football and get a free mind.

34:18

It it's always good to have a place where you can unwind

34:21

and get new ideas. Finally,

34:25

you have been involved in a lot of different

34:29

aspects of your business. If you were working

34:33

on key one right now, what's something else

34:37

you could see doing yourself right now or in the future?

34:43

Frankly speaking, I cannot consider,

34:46

anything as I'm working with with all my energy for q one.

34:51

It's a lot of fun and for me and, yeah, I I couldn't

34:54

imagine a better life than the one I live at the moment. Yeah.

34:59

Great. Thank you, Julian. It's been such a pleasure having you

35:03

on the show today and hearing your incredible journey.

35:06

As we wrap up, we'd love to hear from our audience. What's one

35:10

piece of advice or insight from today's episode that

35:14

resonated most with you? Drop your thoughts in the comment

35:18

below. We are excited to see what you took away from

35:22

Julien's story and how it might

35:25

impact your own entrepreneurial journey. Julien, you we

35:29

usually end our interviews with two questions. Number

35:32

one, are you looking for new employees?

35:36

And secondly, are you open to talk to new investors?

35:40

Yes. I can answer both questions with with yes. Yeah.

35:45

That that that is that is pretty sure. So, everybody who would be

35:49

interested to work with you, do you have a company

35:52

website, or should they straight apply via the It's

35:56

it's it's key1.me, like, in the background maybe, like, you can

36:00

see. I know. Not in the podcast. K. We'll link it down here in the

36:03

show notes. Yeah. And the

36:06

investors, can they, approach you straight on LinkedIn? Exactly.

36:10

Yeah. We can also link my LinkedIn profile. Great. Thank you very

36:14

much. Thank you, Joe. It was a pleasure.

36:22

That's all, folks. Find more news, streams,

36:25

events, and interviews at

36:28

www.startuprad.io.

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Startuprad.io | Top Insights into German, Swiss & Austrian Startups and Venture Capital

Startuprad.io™ is your backstage pass to Europe’s startup revolution—ranked among the top startup podcasts globally and trusted by 50,000+ founders, investors, and executives. Featured in Forbes, Tech.eu, and Crunchbase, our show delivers exclusive, high-impact insights into the thriving startup ecosystems of Germany, Switzerland, and Austria.Hosted monthly by Joe Menninger, Startuprad.io brings you authentic, strategic conversations with Europe’s most inspiring startup founders, influential investors, and visionary tech leaders. Learn how tomorrow’s unicorns are built, how venture capitalists think, and how disruptive innovation reshapes entire industries.Get firsthand access to startup success stories, investor playbooks, and real-world lessons in:Startup fundraising and VC dealflowEarly-stage growth strategies and exit planningBuilding and scaling high-performance teamsMastering business leadership and entrepreneurial mindsetStartup ecosystems, innovation trends, and scaleup playbooksOur guests include Emmy winners, NYT bestselling authors, Forbes 30 under 30 founders, bestselling business book authors, Silicon Valley insiders, and under-the-radar innovators poised to break out.Whether you're a founder, investor, executive, or lifelong learner, Startuprad.io delivers timeless content on startup strategy, venture capital, personal growth, and scaling success.🎧 Ready to level up? Hit subscribe on your favorite podcast app, follow us on LinkedIn, and join 50,000+ innovators who turn our insights into action. This is your seat at the table with Europe’s startup elite.Access exclusive resources and more: https://linktr.ee/startupradio

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