The Fast Traack by Traackr
Episodes
Episodes of The Fast Traack by Traackr
Mark All
This special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy."You'll hear from Christen Nino De Guzman (Founder & CEO, Clara for Crea
Virality lasts a second, friendships last a lifetime. Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal. During this episode of the Fas
Do brands need to buy creators’ love? While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational. On this episode of the Fast Traack, B
Why are long-term partnerships important? This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva.On this episode of the Fast Tr
Not all creators are creative…This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@be
This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” You’ll hear from Firdaous El Honsali, Vice-President, Dove Mast
Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Port
Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing i
In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the e
In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social co
In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including t
This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. Du
This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach
Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of
In this episode of The Fast Traack, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech, branding and leadership a
In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground u
In this episode of The Fast Traack, we speak with Akash Mehta, founder of Akash Agency, a modern digital agency for conscious brand building and co-founder of Fable & Mane, a hair wellness brand that launched in the midst of COVID-19 and is fin
In our latest episode of The Fast Traack we talk to Santiago Garcia Solimei, Global Director of Social Media, Meliá Hotels International about Meliá Hotels re-opening influencer initiative. He answers the question "How can you bounce back from
In this special episode of The Fast Traackr, our CEO Pierre-Loic Assayag and our VP of Marketing Evy Lyons interviewed Firdaous El Honsali, Director of Global Communications at Dove, on the topic of brand purpose. Specifically, we discussed the
We're kicking off the second season of The Fast Traack by Traackr by hearing from Lauren Seegers, an agent to reality stars and traditional influencers. We're asking the questions:What does an influencer agent do?Why would an influencer choose
In the latest episode of The Fast Traack, we spoke with Jennifer Johnson and Erin Williams-- the incredible social team for TPH by Taraji. We talked all things BLM, being an ally and how brands can implement social justice into their brand's DN
In the latest episode of The Fast Traack by Traackr, we spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy!We posed the question "do brands and influencers really understand each other?"What can each party do to better u
In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific. Maria was faced with a dilemma at the beginning of quarantine. One of the brands she represents, Laneige, was about to re
As we highlighted in a former blog post, the FTC released a brochure aimed at providing greater clarity to the Endorsement Guides (“guidelines”) for brands and social media influencers in December of last year. The guidelines, originally enact
Every brand needs advocates in order to survive. That’s why, for many companies, having an ambassador program is crucial for success. My co-host Evy and I had the opportunity to talk to Bailey DuMont on the latest episode of The Fast Traack. Ba
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