Totally Hyped - The Small Business Marketing Podcast
Totally Hyped - The Small Business Marketing Podcast
Episodes
Episodes of Totally Hyped
Mark All
In this episode - Social media is one of the most misunderstood marketing channels. When you have an audience, it can be an excellent way to communicate and promote your products and services. The reality is, for most SMBs there are mountains o
In this episode: Improved revenue and customer satisfaction while reducing risk are some of the hallmarks of data-driven companies. But being data-driven also puts you in the know when it comes to making the right business moves at the right ti
On today's episode - We'll tackle the challenge of multichannel marketing with limited resources. our goal is to help you be extremely efficient and extremely effective despite not having enough time or budget to do everything you want to do. L
On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors
How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dus
One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that,
On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say?We're going to talk about t
For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results.There is a better way and we'
The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers.Good news! we've got a
While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris
If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000.The ultimate marketing BS detector.
The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition.It all starts with you no matter what your marketing experience is.
In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order.Today you’ll m
Leads, prospects, opportunities, oh my!If lead generation seems out of your hands and you're at the mercy of 3rd party lead generators, OR if you think you have this whole lead generation thing licked, you need to listen to this episode.This is
I talk with Yassir Hassan of The Harris Poll. Director of Brand Strategy and Insights, and an author of a white paper “Striving and Thriving: Startups in the Post-COVID-19 World, Yassir, brings insights into how COVID has impacted Startups in r
TotallyHyped.com to download the white paper and for direct access to Harris Poll
Learn about the benefits of creating a cohesive team between Sales and Marketing. Hear a few examples of successful relationships and how can achieve such harmony.
Your business objectives determine which approaches, channels or platforms should be used. In any given situation, all promotional resources should be at your disposal. The truth is that Inbound and Outbound are not against one another. In fact
Learn how to add a seasoned marketing executive to your team without the commitment or expense.
While there may not be a better platform for building brand product and event awareness, radio's often overlooked in today's misguided digital-first world.In this episode, you'll learn that if you want people in any market to know about your co
Easily avoid the budget-killing hype that is rampant in today's marketing industry.
Learn how to effectively manage the complexities of comprehensive marketing strategies
Learn how to differentiate BS measurements from measurements that matter - they either achieve results or provide actionable understanding,
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