What's Web with Tomasz Lisiecki
Episodes
Episodes of What's Web
Mark All
Thank you to all of you for making this happen. What's Web wouldn't be possible without the amazing guests and listeners. You make it spin around.As this year comes to a close, I want to share with you a summary video. I call it "cache" becaus
Up next, a conversation with Andy Crestodina, a thought leader in content strategy and web marketing. With decades of experience and a curious mind, Andy brings actionable insights into the evolving landscape of AI-powered digital marketing. In
Up next, a conversation with Scott Gabdullin, a Canadian entrepreneur, investor, and search marketing expert. He's also teaching SEO at Concordia University.His secret power lies in creating SEO content that generates leads, crafting SEO strat
Up next, a conversation with Michelle Teo, who helps B2B SaaS companies improve their conversion rates. With a strong focus on high-stakes decision-making, Michelle brings a unique perspective to conversion rate optimisation (CRO). We explored
Up next, a conversation with Pablo Asensio, who helps startup and scaleups to increase their annual revenue. He's passionate about product led growth companies and website strategy. We explored both loaded topics and ended up asking many diffic
Up next, a conversation with Spyros Tsoukalas. He’s a no-code advocate with a sharp focus on building efficient, cost-effective solutions for startups and businesses. In this episode, we explore how no-code and low-code technologies, combined w
Up next, a conversation with Brendan McNulty. He's an expert in conversion rate optimisation - specifically for ecommerce brands. Having worked with companies like Nike and Canon, he brings to the conversation many interesting points. Even appl
Up next, a conversation with Matt Kidd. Since I met him a couple of years ago, I've known I wanted to talk to him. He leads a talented team of GETREKT Labs who helps brands to take advantage of live streaming as their marketing channel.Having
Up next, a conversation with Caroline Voaden. She has over 9 years of experience in copywriting and content strategy for B2B. Her favourite topic are white papers for reasons you will learn by listening to the episode. Since, I'm in the middle
In this episode, I invited Craig to talk a little bit more about the role of positioning in high conversion websites, but also creating positioning and messaging that resonates with multiple personas as it often is in B2B. But finally, since he
In this episode, I speak with Vassy about building a stellar brand through the power of messaging and positioning. We dive into helping business owners, founders, and marketers become better digital professionals, build stellar brands, and acce
In this episode, I chat with Sam, a pitch deck specialist who knows what it takes to catch an investor’s eye. We’re breaking down the essentials of creating a deck that tells a story, avoids common mistakes, and hits the right balance between v
This episode genuinely blew my mind - you’ll hear it for yourself. At one point, I almost wanted to disconnect from the call to implement the advice in my own business! Ibrahim Zaghw shares high-level insights on content strategy, ready-to-use
In this episode, I talk with Amritha Mani, a consultant turned entrepreneur. She's been to 25+ countries, advocates optimising life for the deathbed, and has a passion for helping young people find work they love.We've had an engaging convers
In this episode, I chat with Geraldine Maclear, an expert in SEO and copywriting, about how small businesses and startups can enhance their SEO efforts. Geraldine explains how her background in software engineering and volunteering led her to S
Dawid Zimny is a product manager and an Agile evangelist at NerdCow - a London-based agile web design agency. He has greatly contributed to the team's efficiency and customer satisfaction. In this episode, we discuss some of the concepts presen
In this episode, my friend Jon Jackson interviews me on the subject of using agile in web design.You will learn:More about myselfHow was it growing from solo freelancer to micro agency?How painful was my old way of working?What does
In this episode I take you through the process of building an impactful website for your business. We follow the described approach here at Nerd Cow, but I'd love to see other agencies giving it a go. The results are truly amazing. But I also r
It often comes as a surprise when I talk to people when I mention user experience being the most important factor in search engine ranking. I decided to share a few thoughts on that topic and give you a few tips on how to make the most out of i
In this episode we try to explore the meaning behind web design. When you Google "web design" what do you really mean? Do you get relevant search results? In aid of the quest, I take you through the recent events in my company that made me ques
What would your website say if it could talk?Dive with me into the world of websites with this pilot episode of What's Web. A new podcast where we discuss website-related matters, but also cover topics from psychology, neuroscience, technology
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