Discover how to transform your landing pages into powerful conversion tools using research-driven strategies, heat maps, and real user testing. 

Learn the secrets behind compelling copywriting, attention-grabbing design, and the psychology that drives sales. 

Kanika Misra, a CRO expert from BedaBeda Growth shares how to align your landing pages with customer personas, optimize for every stage of the funnel, and strike the perfect balance between conversion rates and average order value (AOV). 

Ready to supercharge your ecommerce sales? This is your roadmap to success.

For help with paid social, paid search, or email automation, check out our agency here:

https://asymmetric.pro/ 

You can find Kanika Misra from BedaBeda Growth here:
Website: https://bedabedagrowth.com/ 

Twitter: https://twitter.com/kanika_misra 

Company Twitter: https://twitter.com/bedabedagrowth 

LinkedIn: https://www.linkedin.com/in/kanikamisra/ 

Company LinkedIn: https://www.linkedin.com/company/bedabedagrowth/ 

Timestamps:

00:00 Introduction to Landing Pages

00:43 Meet the Expert: Kanika from BedaBedaGrowth

01:10 The Importance of Data-Driven Research

01:48 Tools for Heat Mapping and Video Recording

03:10 Analyzing User Behavior

08:31 Understanding Customer Personas

10:10 The Role of Copywriting in Landing Pages

11:27 The Value of Dedicated Landing Pages

17:03 Real-World Example: High-Converting Landing Page

22:04 Setting Expectations and Call to Action

22:31 The Importance of Warming Up Customers

22:54 Effective Use of Product Information

24:03 Testing and Optimizing Landing Pages

24:34 Illustrating Product Use

27:47 Addressing Customer Concerns and Reviews

28:38 Leveraging Customer Feedback

30:19 The Role of FAQs and Live Chat

31:46 Final Call to Action and Tools

32:47 Design and Team Collaboration

34:04 Case Study: Men's Healthcare Brand

41:16 Optimizing for Revenue and Profit

42:13 Final Thoughts and Contact Information