Amanda's Playbook
Amanda's Playbook
Episodes
Amanda's Playbook
Episodes of Amanda's Playbook
Mark All
In this week's video, we explore why even the most prestigious and established brands are struggling to maintain their edge in an ever-changing market. Elite brands once relied on their name, exclusivity, and reputation—but in today’s world, th
I didn’t have a budget. Or connections. Or even a fully-formed plan.What I did have was an idea—and a camera in the corner of a one-bedroom apartment.This episode unpacks a defining moment from my early YouTube days: how I went from filming
I didn’t set out to disrupt how we measure influence—but that’s exactly what happened.When I launched this community experiment, I wasn’t just testing engagement. I was testing a principle I’ve spent years exploring: real influence isn’t abou
Nothing teaches you the power of influence more than when you don't have it. This realization didn't come from books or experts—it emerged from those humbling moments when visibility didn't translate to impact.I've spent years navigating the
What happens when achievement becomes the very thing stopping you from growing? After my recent Amanda's Playbook launch event, I received this refreshingly direct feedback: "Great event, but I'm still not entirely sure what Amanda's Playbook i
After walking away from YouTube years ago and vowing never to return, I'm back—with a revelation that ironically explains exactly why I left.My journey since those early fitness videos has transformed me in ways I never anticipated. It's led
Discover how an ordinary water cooler transformed into a $300 status symbol without being different OR unique. In this episode, I break down YETI's extraordinary influence strategy that turned customers into brand evangelists. I reveal the th
When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about influencing the world through your creation of a robust personal brand? Or perhaps leveraging your employees t
Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all?
Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co Founder of DLA ignite, has been at the forefront of this movement of helping companies large and small transfo
One topic of conversation we haven't really discussed on the show is regarding the subject of NFTs - a topic that mystifies even the most forward thinking marketers and brand executives. Even if we understand the general concept, few of us real
While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company. Does influencer marketing translate well in a B2B paradigm? We are joined by Tim Williams, CEO of Onalytica, wh
After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking events company for over 30,000 people (which she later sold), she learned the wrong way to do it, and then disc
Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in differentiation is in the customer experience. This is the basis of what customer experience marketing is all ab
A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their space, and that is very different from simply having a social media following. In fact, some of the most powerful
Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious influence, and has written a best-selling and authoritative book (Brainfluence) and has a podcast of the same n
How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out the big $$$ (or any $$$)?How do you win investors with no beauty-brand experience?How do you get on the
Pranav Yadav is one of those brilliant people in the industry I respect a lot who I've wanted to have on the show because I think he brings something so incredibly valuable (plus he's witty)! He's the founder/CEO of Neuro-Insight, a key player
In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika Chadda Gupta, former CNN journalist and top rated podcaster who is also a master of creating connections with h
Many would say you'd be crazy to try and compete with the L'Oreal's and Estee Lauder's of the world to launch a beauty brand, especially with no experience in the beauty space. That didn't stop Divya Gugnani, a former Goldman Saks executive, to
This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately transform their life! We interview the most famous plumber, YES plumber, in the world, Roger Wakefield, and le
Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She a
Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence th
The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible unique and inspiring examples of how he did it, not just with some of the biggest athletes of our time, but to creat
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence marketing, creating and tapping into influence, has been around way before social media. It is also equally appl
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