Building With Buyers
Building With Buyers
Episodes
Episodes of Building With Buyers
Mark All
I'm answering Udi Ledergor's questions in this BONUS pod episode: 1. How is AI changing the work that we do on customer research?2. How should we as consultants and advisors prepare for this change?For more content, subscribe to Building With B
Udi Ledergor is Chief Evangelist and former CMO at Gong. You can centralize all your revenue workflows in Gong’s Revenue AI Platform. Gong is a Unicorn (last valuation was $7.25B). Total funding $583M. Also check out Ep. 156 “Gong’s Marketing E
Natalie Marcotullio is Head of Growth & Product Marketing at Navattic. Navattic makes buying easier with interactive demos. Seed funded. Also check out Ep. 139 (be the company that seems to be everywhere), Ep. 180 (podcast, ads, positioning, wh
Taylor Jennings is lead UX Researcher at Chili Piper. Chili Piper is your all-in-one Demand Conversion Platform. The only solution that consolidates Chat, Routing, and Scheduling all in one platform. They've raised $54.4M.Here’s what we cover:H
Elaine Zelby is Co-Founder and CRO at Tofu. Tofu puts top-of-funnel on autopilot for B2B marketing teams, so you can ship integrated marketing campaigns 8X faster. Series A funded (recent). Also check out Ep. 96 “First Time Founders Think Produ
Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."Here’s what we cover:Brand, Demand, and ABM. What'
Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded.Here’s what we cover:What is Service-as-a-Software;How do you incorporate customer research at Muuktest;The Mom Test;What are some of your goal
Emily Steele is Co-Founder and CEO at Hummingbirds. Mari Tippman is Head of Sales at Hummingbirds. Hummingbirds helps brands drive awareness and sales with hyper-local content creators. The platform connects brands with “hummingbirds” who are t
Peter Mollins is VP of Marketing at Nooks. Nooks just raised Series B funding in October. Woop!With Nooks you can boost pipeline with AI assistants that automate the busywork of dialing, coaching, and prospecting, so sales reps can focus on the
I was asked to join a panel for Riverside's event "Content Repurposing: Turn 1 Conversation Into a Full Content Calendar" along with Emily Kramer (MKT1) and Ross Simmonds (Foundation Marketing). 1900 people registered! Really fun conversation a
A ton of people I speak to in B2B talk about the JTBD approach. So I had to bring on Bob because I have many questions. Bob Moesta is an entrepreneur and innovator known for his Jobs-To-Be-Done (JTBD) theory. He started 10 companies and is curr
Joseph Lee is Co-Founder & CEO at Syncly (Seed funded). Syncly is a customer feedback analysis platform that let’s you see customer pains and prevents customer churn.Here’s what we cover: How do you incorporate customer research at Syncly? What
Natalie Marcotullio is Head of Growth and Ops at Navattic (Seed funded). Raman Khanna is Growth Lead at Navattic. Navattic makes buying easier with interactive demos. 28k+ demos built so far. You can also check out Episode 139 and Episode 180 w
Stella Garber is Co-Founder and CEO at Hoop (Seed).Hoop is AI task management for busy people. From meeting to Slack to yet another meeting to your email inbox, Hoop captures and prioritizes your tasks.Here’s what we cover:How do you incorporat
Pranav Piyush is Co-Founder and CEO at Paramark. Paramark (Pre-Seed) helps CMOs and CFOs invest in marketing with confidence and predictability.Here’s what we cover:I see the book Alchemy on Pranav's bookshelf and it's about "chasing the ma
Hi! I'm back! I missed you. Did you miss me? Well it's a completely different show now, and I can't wait to share more with you.Tiffany McNeil is the coolest brand, innovation, and insights exec you’ll ever meet. Tiffany and I worked together
Trailer
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. You've got some customers, surely you're on the right path? Why aren't deals closing faster? Why does it fe
Hey MSM listener! Anna here, host of the show. I hope you enjoyed Season 4 of Modern Startup Marketing. I'm officially wrapped with this season, but will be back for more in the future. In the meantime, make sure you follow me on LinkedIn w
Ryan Staley is Founder and CEO of Whale Boss where he does sales consulting and AI consulting. I heard Ryan present for an AI session earlier this year and thought “I gotta have him on my show.” So here we are.Here’s what we cover:What AI to
Sam Dunning is the Founder at Breaking B2B and host of the Breaking B2B podcast (Top 2.5%, 377 episodes). Sam came onto my podcast to talk more about the company he's building, plus:The Breaking B2B podcast is 377 episodes and Top 2.5%. How d
Hope you're having a meaningful Memorial Day if you're in the US.Sam Dunning (Founder at Breaking B2B) asked me to come onto his podcast "Breaking B2B" via a live session where we talk about the top deadly B2B startup marketing sins, how to a
For this BONUS episode I brought on a friend. Friend episodes are great because you've talked to this person so many times and they just hit different. Come hang out with us.Meredith Hein is the Founder of Unicorn Content & Growth Marketing w
Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an idea, I will of co
In the last episode, Drew Brucker asked me “What are some creative marketing ideas that you or someone on the show has shared that are 100% worth experimenting with?” Drew, you’re in luck because I focused on creativity in Season 3 of the podca
Bonus
207 - BONUS: Why Image Creation At Scale Matters For Startups (Drew Brucker, Founder at brainchild)
Drew Brucker is the Founder and Creative Director at brainchild, a solo agency that helps brands with their creative and marketing execution. He's also master of Midjourney (genAI that generates beautiful images).Here’s what we cover:Why are
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