Founder's Journal
Founder's Journal
Episodes
Episodes of Founder's Journal
Mark All
Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business. —Show Notes:(0:00) A note from our sponsor(4:26) Intro to seedstrapping(6:20)
Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have. —Show Notes:(0:00) A note from our sponsor(2:28) Welcome back to Founder’s Journal(4:00) What is Code
Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it. —Show Notes:(0:00) A note from our sponsor(2:28) Welcome back to Founder’s Journal(3:33) Why we procrastinate(5:23) Cognit
Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them. —Show Notes:(0:00) A note from our sponsor(2:28) Welcome back to Founder’s Journal(2:57) Exploring
Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time. —Show Notes:(0:00) A note from our sponsor(2:28) Welcome back to Founder’s Journal(4:09) General thoughts on offsit
Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify employees will use AI, and six AI action items for the company, top-down. —Show Notes:(0:00) A note from o
Alex shares his 6 strategies for identifying business ideas. —Show Notes:(0:00) A note from our sponsor(2:26) Welcome back to Founder’s Journal(3:34) Business ideas are everything(5:21) How I find business ideas(6:25) Turning brain off a
Alex breaks down his new business, Distro, the first AI content strategist. —Show Notes:(0:00) A note from our sponsor(2:26) Welcome back to Founder’s Journal(3:34) Be a student of AI(5:48) Post-It Note Pitch(7:08) Launch process(9:42)
Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb. —Show Notes:(0:00) A note from our sponsor(2:26) Welcome back to Founder’s Journal(3:00) 2-year storyarb review (3:36) Founding story(8:05) The pivot(10:03) Produ
Alex does a SXSW 2025 recap. Here’s what to expect:Why conferences are a wasteTwo exceptions to the rule7 stops & lessons —Show Notes:(0:00) A note from our sponsor(2:26) Welcome back to Founder’s Journal(3:35) When conferences a
Episode 142: Alex talks about his do sh*t meter & give a sh*t meter, how to calibrate them properly, and why they’re essential for being a successful founder. —Show Notes:(0:00) A note from our sponsor(2:26) Welcome back to Founder’s Journa
Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants. Here’s what to expect:Why Rippling is suing Deel for corporate espionageThe timeline of eventsA lawyers analysis of the case3 founder l
Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect:What is multipreneurship?Why did Alex pick this path2 years into storyarb6 lessons from multipreneurship—Show Notes:(0:00) A note from our spons
Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect:Why sales is misbrandedWhy sales is a founder’s most important skill7 tactics Alex used to sell at Morning Brew
Episode 140: Alex breaks down Pieter Levels’ AI-coded flying game, which hit $67,000 in monthly revenue in just 3 weeks. Here’s what to expect:The stats & story behind Levels’ flying gameKey lessons to take from this businessUnderstanding
Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down three under-discussed a
Episode 138: Alex Lieberman, host of Founder’s Journal, announces the relaunch of the show. He shares what you can expect from Founder’s Journal & how he thinks about shifting his businesses from off-course to on-course, using the pirate ship a
Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s Journal to chat about career pivots. Kyle shares his own experience with career changes and di
Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Million Dollar Weekend. Noah shares his repeatable marketing playbook, and I have him rip apart my
Episode 135: Today, I speak with Kian Sadeghi, one of the most impressive early-stage founders I have ever met. Kian's genetic testing company, Nucleus, has attracted investment from Peter Thiel's Founders Fund and Alexis Ohanian's 776, and he
Episode 134: Today, I speak to legendary executive and investor Keith Rabois about his ability to identify top 1% founders and employees. Keith has invested in a billion-dollar business every year for the last 20 years, including Doordash, YouT
Episode 133: In today’s episode I chat with Jesse Pujji (@jspujji), co-founder of Ampush and founder of startup studio Gateway X. Jesse has used entrepreneurship as a vehicle for personal and professional growth, and we talk about the tools and
Episode 132: To kick off Founder's Journal's new episode format, I speak with Sam Parr (@thesamparr), founder of The Hustle and Hampton. Sam is an expert at reverse engineering business ideas, and we speak about the tools and frameworks he uses
Episode 131: On this episode, I discuss the future of Founder’s Journal and why I think it will be the best entrepreneurship show, full stop. Thanks as always for being on this journey with me and can’t wait for what’s next.Send us an email a
Episode 130: On today’s episode, I talk about refinding purpose post-exit and launching my new business storyarb. I share the full details on storyarb with no details spared including, ideation, customer acquisition, early challenges, pivots, f
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